Event Details
  • Investor Lab
    July 23, 2016
    1:00 pm - 5:00 pm
Recognizing Commercial Potential: Is This Show Worth Investing In?

Saturday, July 23rd, 2016, 1-5PM
The Playroom Theatre, 151 W. 46th Street, 8th floor

An essential workshop for producers and investors, facilitated by attorney Eric S. Goldman, with a panel of commercial producers and investors offering their experience and observations, including: Jeremy Handelman (On the Town, Brooklyn Crush, White's Lies), Megan Kingery (Blue Man Group, Natasha Pierre and the Great Comet of 1812), Daniel Kuney of Jumpstart Productions (Rock of Ages, Fela!, Reasons to Be Pretty), Tom Polum (The Toxic Avenger musical, Dirty Rotten Scoundrels tour, All Shook Up), James Simon (Hand to God, Something Rotten, Pippin).

 It’s every producer’s job – to find investors for your production. Whether you are a self-producing artist looking for a lead producer to option your piece, a lead producer looking for co-producers and investors or a not-for-profit theater looking for enhancement funds, at some point you will have to sit down and make the case for why your show is the right investment.
In this invaluable and unprecedented program, TRU Board of Directors commercial producer members and other producers will share their own views on evaluating plays as investments. You will hear insider takes on how producers and investors evaluate plays, including methods for evaluating the structural integrity of the play itself, the production and creative teams, the financial plan for the initial commercial production, the possibility for downstream revenue and the potential competition. And you’ll hear some stories about pitches that were wildly successful and epic failures.


    has more than 20 years of experience as an entertainment attorney. While Eric specializes in theatre law matters, including project financing, Eric also practices in the film, television, music, music publishing and new media fields. As an artist’s representative, Eric has worked on behalf of numerous award winners, including Tony-award winners Howell Binkley, Jason Robert Brown, Jerry Mitchell, Marc Shaiman and Scott Wittman and Academy Award winner Howard Shore. Eric also works as a producer’s representative, including serving as production counsel to the Tony Award winning producers of DEF POETRY JAM and several Tony Award winning producers. In addition to Broadway, Off-Broadway and Independent projects, Eric has worked for producers and artists in connection with productions seen around the world, including London, Sydney, Tokyo and China. Eric also regularly counsels not-for-profit theatres such as Northlight Theatre in Chicago and Blank Theatre in Los Angeles. In other media, Eric has represented American Idol vocal coach Debra Byrd in the negotiation of merchandising and master class seminar agreements, and has negotiated web site development, maintenance and rights acquisition agreements for Broadwayworld.com, the LEGO Bionicle’s website and for Dick Morris’ VOTE.COM web site


    is a Tony Award nominated producer whose many credits include the Broadway revival of On the Town, the hit rock musical comedy Brooklyn Crush (formerly F#%king Up Everything: Off-Broadway, Washington, DC and NYMF) and White's Lies (New World Stages). Most recently, he helped raise front money for a very exciting new Broadway-bound musical that he's not at liberty to publicly reveal. Jeremy is the author of The Bronx Balmers, Tic-Tac-Toe and several short plays. He is the founder of Off The Leash Productions, where he produces promotional videos and commercials and provides videography coverage for live performances and events. In a previous life as a television executive he was Vice President, Programming for CBS Sports. Jeremy is a proud board member of TRU.

    is a producer of commercial theater, transmedia, multimedia, video, and print.  Co-producer of the upcoming Broadway musical Natasha, Pierre & the Great Comet of 1812, and Creative Producer of Blue Man World, Blue Man Group's first book, to be released this fall October 2016 by Blackdog and Levanthal / Hachette Book Group.  She has brought financing to Hand to God, Magic Franco: Magic Reinvented Nightly, and Fun Home, and has worked with Ensemble Studio Theater, Richard Frankel Productions, Target Margin Theater Company, Diverse City Theater Company, and Kiki and Herb. Lead producer of Remission, a new musical being developed as part of the NYMF Developmental Reading Series and starring Tony Nominee Emily Skeggs.  Megankingery.com


    Co-President of Jumpstart Entertainment, with Roy Gabay. Credits include: Rock of Ages (Broadway), Fela! (Broadway, Tours), Reasons to Be Pretty (Broadway), 39 Steps (Broadway), The Homecoming (Broadway), Talk Radio (Broadway), Heathers (Off-Broadway), Altar Boyz (Off-Broadway), Dog Sees God (Off-Broadway), My Name is Rachel Corrie (Off-Broadway), In Masks Outrageous and Austere (Off-Broadway). Graduate of NYU's Tisch School of the Arts. In his spare time, Daniel is an amateur marathon runner and triathlete. Visit website at www.letsjumpstart.com


    was a co-producer on the 2000 Tony and Drama Desk Award nominated revival of Bells Are Ringing, and an associate producer of the Tony winning Broadway revival of Pippin,  The Velocity Of Autumn, and the West End production of Damn Yankees with Jerry Lewis.  Other Broadway shows in which he participated as a limited partner include Rent, Vanya & Sonya & Masha & Spike, Little Women - The Musical, Victor Victoria, Metamorphoses,  and many other Broadway, Off-Broadway, and international tours. He's currently the associate producer of the new play  Roof Of The World which just got it's world premiere at Kansas City Rep and also the associate producer of the new documentary From Roosevelt To Reagan: The Birth Of Public Enemy. His next project is to help bring to Broadway the West End hit comedy, The Play That Goes Wrong in 2017.


    produced the Houston production of The Toxic Avenger, following the off-Broadway New York premiere of The Toxic Avenger, a musical comedy about the first superhero from New Jersey by Joe DiPietro (I Love You, You’re Perfect, Now Change) and David Bryan (keyboardist and founding member of Bon Jovi) and directed by Tony Award-winner John Rando. He also co-produced Last Call, a musical documentary by Broadway director Christopher Ashley (Xanadu, Rocky Horror Show, All Shook Up) and is developing the musical comedies Mambo Italiano (based on the Canadian film starring Paul Sorvino) and Zombie Honeymoon, as well as other musicals, including Heloise and Abelard, The Toxic Avenger Christmas Chaos and Finding Frida Kahlo. Past credits include the tour of Broadway’s Dirty Rotten Scoundrels (Tony nomination for Best Musical).