Saturday, July 23rd, 2016, 1-5PM
The Playroom Theatre, 151 W. 46th Street, 8th floor
An essential workshop for producers and investors, facilitated by attorney Eric S. Goldman, with a panel of commercial producers and investors offering their experience and observations, including: Jeremy Handelman (On the Town, Brooklyn Crush, White's Lies), Megan Kingery (Blue Man Group, Natasha Pierre and the Great Comet of 1812), Daniel Kuney of Jumpstart Productions (Rock of Ages, Fela!, Reasons to Be Pretty), Tom Polum (The Toxic Avenger musical, Dirty Rotten Scoundrels tour, All Shook Up), James Simon (Hand to God, Something Rotten, Pippin).
It’s every producer’s job – to find investors for your production. Whether you are a self-producing artist looking for a lead producer to option your piece, a lead producer looking for co-producers and investors or a not-for-profit theater looking for enhancement funds, at some point you will have to sit down and make the case for why your show is the right investment.
In this invaluable and unprecedented program, TRU Board of Directors commercial producer members and other producers will share their own views on evaluating plays as investments. You will hear insider takes on how producers and investors evaluate plays, including methods for evaluating the structural integrity of the play itself, the production and creative teams, the financial plan for the initial commercial production, the possibility for downstream revenue and the potential competition. And you’ll hear some stories about pitches that were wildly successful and epic failures.