Marketing Mavericks: New Thinking, New Methods, New Audiences
The Playroom Theatre
151 W. 46th Street, 8th floor
Tuesday, October 25th, 7:30pm (networking 7pm)
With speakers Merrie Davis of Next Act 2 Follow; Toni Isreal, managing director of Walker Communications; Jay Michaels of Jay Michaels Arts & Entertainment; Lorenzo Thione, chief executive of The Social Edge.
The business has evolved, as has the world, and tried-and-true marketing efforts may not always be enough to break through in a crowded market dominated by mega-hits. In this panel, we will direct attention to and emphasize specialized marketing strategies and some of the specific ways each panelist approaches the task of putting butts in seats. We'll touch upon the basic needs of a marketing campaign, but the focus will be on new ways to build audience awareness: from Jay Michael's dedicated efforts to generate buzz in the smaller showcase and indie markets to Next Act 2 Follow's Objections Overruled strategies involving the hospitality and tourism industries to Walker Communications breakthrough efforts to engage diverse audiences to The Social Edge generating nearly 10 million Facebook followers for George Takei and leveraging that for the musical Allegiance. Come armed with your own success stories, as well as frustrations.
Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best one-minute summary of who you are, and what you need. Free for TRU members; $12 for non-members. (Or $10 in advance - see ticketing upper left.) Please call at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mail TRUStaff1@gmail.com