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SERIES ONE: RECENT TRU PANELS


 

NEW! WHERE DO I FIT IN: WHICH FESTIVAL, AND WHY? 

3/21/17 panel featuring John Chatterton, founder of Midtown International Theatre Festival (MITF); Gene Fisch, New York New Works Theatre Festival; Abby Judd, general manager Broadway Bound Theatre Festival; Jay Michaels, marketing and public relations for Midtown International Theatre Festival, Planet Connections and Spotlight-On Festival; Brock H. Hill, producing artistic director Planet Connections Theatre Festivity; Michael Scott-Price, artistic director Dream Up Festival at Theatre for the New City; Liz Ulmer, general manager NY Musical Festival (NYMF)


FESTIVALS: HOW TO GET IN 'EM, WHAT TO GET OUT OF 'EM!

With panelists Elena K. Holy, producing artistic director FringeNYC; Jay Michaels, marketing director Midtown International Theatre Festival; Brock H. Hill, artistic producing director Planet Connections Theatre Festivity; Catherine Lamm, participant in Edinburgh Fringe; Lou Lopardi, executive director All Out Arts/Fresh Fruit Festival; Michael Scott-Price, festival director/curator of Theater for the New City's Dream Up Festival; and Liz Ulmer, general manager NY Musical Festival (NYMF).


MARKETING MAVERICKS: NEW THINKING, NEW METHODS, NEW IDEAS

With speakers Merrie Davis of Next Act 2 Follow; Toni Isreal, managing director of Walker Communications; Jay Michaels of Jay Michaels Arts & Entertainment; Lorenzo Thione, chief executive of The Social Edge. 


THEATER AND COMMUNITY: EDUCATION, OUTREACH & SOCIAL JUSTICE

Brooke Boertzel, director of education at New York City Children's Theater; Brent Buell, producing artistic director of Doing Life Productions and Founding Producer of Rhymes Over Beats; Rod Christensen, Director of Education with TADA! Youth Theater;  Van Dean, a commercial producer (Porgy and Bess, Cinderella) who has been working with the Sandy Hook/Newtown community since the tragic shooting to use the performing arts to raise funds and help empower the community; Annie Hamburger, executive producer of EnGarde Arts, an award-winning producer whose documentary theatre productions bring theatre to the uninitiated promoting community and conversation in New York and across the country; Katie McAllister, the Program Director of Inside Broadway, dedicated to introducing NYC school children to live theater; David Shookhoff, director of education Manhattan Theatre Club; and Emily Joy Weiner, co-artistic director of Houses on the Moon Theater Company.


SERIES TWO: PRODUCING BOOT CAMPS

A. 2017 WEEKEND INTENSIVE FOR SHOWCASE PRODUCING 

1. Keynote speaker: 2-time Tony Award winning producer Jim Kierstead

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2. "Clarifying Your Goals: Why Are You Producing This?” with Jim Kierstead and  Bob Ost.  Should your show be commercial or not-for-profit? In a festival or produced independently? How much should you be spending? How big a theater do you need? So much depends on what you hope to achieve. 

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3. "What You Need to Know Before Asking for Money" with attorney Eric Goldman.  Investments, donations and gifts - do you know the difference? We'll look at commercial, not-for-profit and fiscal sponsorship models, and what you need to know about each when asking for money for your production.

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4. "Legal Schmegal: Contracts, Options, Underlying Rights and More" with attorney Eric Goldman.  Additional legalities to consider: Do you have the right to produce this show? How do you go about getting the option? How do you do this without encumbering your property unnecessarily? Do you need to set up a legal entity to produce a showcase?

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6. “Creative Fundraising (Please Don’t Put It on Your Credit Card!)” with Bailie Slevin. Crowdsourcing, different kinds of fundraisers and how to just get over it and ask for the money you need. We'll include belief systems and how they affect us, and understanding how money works. 

MORE TO COME. STILL UPLOADING AUDIO FILES FROM THE WEEKEND.


 

B. 2016 WEEKEND INTENSIVE FOR SHOWCASE PRODUCING

1 - Keynote Tom Smedes - Why Producing Matters

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2 & 3 - Bailie Slevin - Project Management and Setting Time Lines, Managing Teams and Defining Outcomes

4 - Watching Your Figures and Putting Together a Smart Budget with Tom Smedes

5 - How to Run and Efficient Audition, When Why and How to use a Casting Director, with Bob Kale of Bob Kale Casting

6 - Box Office and Ticketing Options with Emileena Pedigo

7 & 8 - Finding Your Audience, An Overview of Marketing and The Essentials of Successful PR with Jay Michaels

9 - Next Steps - What Happens After That Showcase, Moderated by Cheryl Wiesenfeld

11 - bonus track: Keynote Speaker Cheryl Wiesenfeld - "It's all about you"

 

B. ESSENTIALS OF SELF-PRODUCING 

Essentials of Self-Producing Part 1 - Introduction to Self-Producing with TRU executive director Bob Ost, presentations by successful self-producing writers: “Why Are You Doing This?” with Nancy Holson (Emmy Award winning The News in Revue); “Wearing Many Different Hats” with Dorothy Marcic (long-running off-Broadway musical Sistas); plus a Nuts and Bolts overview of "What You Need to Make It Happen” with Bob Ost.

Essentials of Self-Producing Part 2“Marketing, Promotion and Self-Promotion” with Jay Michaels of Jay Michaels Arts & Entertainment; “Finding or Creating Opportunities” with writer/actress Karen Eterovich (international touring solo pieces about Aphra Behn and Jane Austen); and The Psychology of Self-producing, and a summary of what it takes to self-produce, with Bob Ost, Karen Eterovich and Jay Michaels.

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