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SERIES ONE: RECENT TRU PANELS
NEW! WHERE DO I FIT IN: WHICH FESTIVAL, AND WHY?
3/21/17 panel featuring John Chatterton, founder of Midtown International Theatre Festival (MITF); Gene Fisch, New York New Works Theatre Festival; Abby Judd, general manager Broadway Bound Theatre Festival; Jay Michaels, marketing and public relations for Midtown International Theatre Festival, Planet Connections and Spotlight-On Festival; Brock H. Hill, producing artistic director Planet Connections Theatre Festivity; Michael Scott-Price, artistic director Dream Up Festival at Theatre for the New City; Liz Ulmer, general manager NY Musical Festival (NYMF).
FESTIVALS: HOW TO GET IN 'EM, WHAT TO GET OUT OF 'EM!
With panelists Elena K. Holy, producing artistic director FringeNYC; Jay Michaels, marketing director Midtown International Theatre Festival; Brock H. Hill, artistic producing director Planet Connections Theatre Festivity; Catherine Lamm, participant in Edinburgh Fringe; Lou Lopardi, executive director All Out Arts/Fresh Fruit Festival; Michael Scott-Price, festival director/curator of Theater for the New City's Dream Up Festival; and Liz Ulmer, general manager NY Musical Festival (NYMF).
MARKETING MAVERICKS: NEW THINKING, NEW METHODS, NEW IDEAS
With speakers Merrie Davis of Next Act 2 Follow; Toni Isreal, managing director of Walker Communications; Jay Michaels of Jay Michaels Arts & Entertainment; Lorenzo Thione, chief executive of The Social Edge.
THEATER AND COMMUNITY: EDUCATION, OUTREACH & SOCIAL JUSTICE
Brooke Boertzel, director of education at New York City Children's Theater; Brent Buell, producing artistic director of Doing Life Productions and Founding Producer of Rhymes Over Beats; Rod Christensen, Director of Education with TADA! Youth Theater; Van Dean, a commercial producer (Porgy and Bess, Cinderella) who has been working with the Sandy Hook/Newtown community since the tragic shooting to use the performing arts to raise funds and help empower the community; Annie Hamburger, executive producer of EnGarde Arts, an award-winning producer whose documentary theatre productions bring theatre to the uninitiated promoting community and conversation in New York and across the country; Katie McAllister, the Program Director of Inside Broadway, dedicated to introducing NYC school children to live theater; David Shookhoff, director of education Manhattan Theatre Club; and Emily Joy Weiner, co-artistic director of Houses on the Moon Theater Company.
SERIES TWO: PRODUCING BOOT CAMPS
A. WEEKEND INTENSIVE FOR SHOWCASE PRODUCING
1 - Keynote Tom Smedes - Why Producing Matters
2 & 3 - Bailie Slevin - Project Management and Setting Time Lines, Managing Teams and Defining Outcomes
4 Watching Your Figures and Putting Together a Smart Budget with Tom Smedes
5 How to Run and Efficient Audition, When Why and How to use a Casting Director, with Bob Kale of Bob Kale Casting
6 Box Office and Ticketing Options with Emileena Pedigo
7 & 8 Finding Your Audience, An Overview of Marketing and The Essentials of Successful PR with Jay Michaels
9 Next Steps - What Happens After That Showcase, Moderated by Cheryl Wiesenfeld
bonus track: Keynote Speaker Cheryl Wiesenfeld - "It's all about you"
B. ESSENTIALS OF SELF-PRODUCING
Essentials of Self-Producing Part 1 - Introduction to Self-Producing with TRU executive director Bob Ost, presentations by successful self-producing writers: “Why Are You Doing This?” with Nancy Holson (Emmy Award winning The News in Revue); “Wearing Many Different Hats” with Dorothy Marcic (long-running off-Broadway musical Sistas); plus a Nuts and Bolts overview of "What You Need to Make It Happen” with Bob Ost.
Essentials of Self-Producing Part 2 - “Marketing, Promotion and Self-Promotion” with Jay Michaels of Jay Michaels Arts & Entertainment; “Finding or Creating Opportunities” with writer/actress Karen Eterovich (international touring solo pieces about Aphra Behn and Jane Austen); and The Psychology of Self-producing, and a summary of what it takes to self-produce, with Bob Ost, Karen Eterovich and Jay Michaels.