Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by making a donation or joining as a member.
In the room: Joe Iconis, a musical theater writer and performer, recipient of an Ed Kleban Award, Jonathan Larson Award and Richard Rodgers Award. And the writer of the social media sensation Be More Chill. We’ll talk about how his show became an internet sensation, going from a modest production in Red Bank NJ to an album getting 350 million online streams and how that led to New York. Is this the new path of development for shows? How has Joe tapped into social media so successfully? How important is it to have the individual songs for sale in iTunes, played on Spotify, etc. to build a fan base? Are music videos useful tools for promoting musicals to producers at non-profit theaters?