Event Details
  • Non-members, please pay at least $10 to help keep us running.
    June 21, 2024
    5:00 pm - 6:30 pm
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From Big Broadway to a Small West Coast Non-profit
Friday 6/21/24, at 5:00pm ET

Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by making a donation or joining as a member.

In the room: Nancy Richards, an accomplished marketing professional with a distinguished 20 year theater career in New York (13 the Musical, Tony Award-winning Spring Awakening, Dance of Death, Pulitzer Prize-winning Topdog/Underdog, Gore Vidal’s The Best Man, Jekyll & Hyde and more), followed by a decade at the non-profit North Coast Repertory Theatre in Solanas, California. How do marketing tactics change from one coast to another, from commercial to not-profit and from a Broadway house to an intimate space with a subscription base? Have audiences changed over the years, and particularly since shutdown? How did North Coast Rep adapt when live performance became impossible (oh yes, there was a Covid pivot), and are they back to business as usual yet? In addition, Nancy will share her producer side with us, including several productions she was part of in London. And her thoughts about a life in theater.