Multicultural Marketing: What Biz Chica Media Thinks You Should Know
Friday 7/26/24, at 5:00pm ET
Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by buying a ticket, making a donation or joining as a member.
In the room: Tracy Chapman-Nolan, chief executive officer and Krystle Carmona, marketing strategist of Biz Chica Media, a marketing company founded in 2009 to offer affordable options for marketing for independent artists. Today Biz Chica specializes in multicultural marketing and offers a full range of services from social media to video production. How has the company grown and evolved? Have strategies and marketing tactics changed since the company's founding? We'll look at the impact of shutdown and where we are today in terms of audience building ... how different productions call for different approaches ... and how and when you reach out to and bring on the skills of social media Influencers. (Or do you?)
