Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by buying a ticket, making a donation or joining as a member.

 

In the room: Josh Dennis, founder of MidConn Marketing, specializing in web design, social media, SEO and all aspects of digital marketing; Stephen Sunderlin, founding artistic director of Vital Theatre Company. A conversation about marketing in today's economy, from two perspectives. While Stephen is best known for producing 55-minute musicals for young audiences, performed by professional adult actors, the ideas he shares apply far beyond family theater. Josh designs for and supports a wide range of businesses within and beyond the arts. This conversation will explore how digital has changed the way live theater is marketed, why strong work alone is not enough, and what producers, marketers, and publicists need to understand in order to break through in a crowded marketplace. Is there a difference between marketing for an arts organization versus a corporate client? Can the two worlds learn from each other? In today’s attention economy, people are constantly bombarded and increasingly selective about where they allocate their time, money, and attention. Josh will offer his perspective and experience as head of a digital marketing company. Stephen will share some adult insights, even though he just happens to produce children’s theater.