Has an Increase in Diverse Shows Attracted a More Diverse Audience? (Part 2)
Friday 7/8, 2022 at 5:00 eastern time
Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by making a donation or joining as a member.
In the room: Toni Isreal, Founder and CEO and Cherine Anderson, Director of Marketing & Media Relations for RealEmN Productions, specializing in the promotion of multicultural film, television and theater projects with an emphasis on BIPOC voices. Recent credits: For Colored Girls..., Little Girl Blue, Hadestown, MJ, Paradise Square, Pass Over, Jagged Little Pill. With the goal of promoting arts and entertainment to multicultural communities and delivering experiences that encourage diverse audiences to tune in, RealEmN has been busy in this post-COVID season of BIPOC voices on Broadway. Will this season's conscious effort to bring more diverse voices to the stage have a lasting effect? Has it changed the makeup of the commercial Broadway audience? Do this year's Tony Awards indicate a genuine step forward for diversity and inclusion?
Panelists
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CHERINE E. ANDERSON
has been involved with the television, film, theater and entertainment industry for over twenty years with a background in consumer and promotions marketing, partnership development, as well as production management. Having held key positions with such companies as MTV Networks/Nickelodeon, DC Comics, Apel Inc. /Spero Media and Push Creative, Ms. Anderson has extensive experience in building brand awareness, creating and implementing consumer promotions to drive revenue and strong partnership cultivation skills. In 2008, Anderson began implementing marketing promotions for Broadway and Off-Broadway shows. Her successes includes implementing promotions for the 2008 Tony nominated musical The Color Purple and has worked on the marketing team with Realemn Productions and Walker International Communications Group. She was in the inaugural class of Theatre Producers of Color (TPOC) where she was one of 25 participants from an application pool of over 300 as she now enters into the world of producing. She is also an Audelco Board Member and Nominating Committee Member and received the Audelco Board of Directors Award in 2014 for her work leading the marketing and public relations efforts for the Carnegie Hall production of Black Stars of the Great White Way, produced by Norm Lewis, Chapman Roberts and David Greer. Ms. Anderson is the co-founder of Impact Broadway (www.impactbroadway.com), a multifaceted youth, audience development program focused on empowering multicultural students to become active participants in the theater community. Impact Broadway has empowered over 700 students to view theater and the arts through a new prism of history, belonging and ownership.
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TONI ISREAL
is admired for her expertise in multi-cultural marketing, strategic implementation, and her signature ability inspire, develop, and lead innovative creative thinking. In addition to being a proud member of New York Women in Film & Television, Isreal is the CEO and Founder of REALEMN Productions LLC, Broadway’s leading multicultural marketing and PR support team. Just a few REALEMN clients include 2019 Tony Award Winning HADESTOWN, Broadway Bound - MJ The Musical, and New York Theatre Workshop and the upcoming HADESTOWN Tour 2021. REALEMN is excited to work with NC Black Repertory Company (NC Black Rep) for their Black History Month Production of “Freedom Summer”. Isreal is also a consultant with New York’s World-Famous Apollo Theater, where she has secured over a million dollars in sales. And she was formally the Diversity Consultant at McCarter Theater in Princeton and now re-joining the McCarter Theatre Family with The Real Team – REALEMN Productions, Community Outreach and Press. Previously, Isreal was the Managing Director of Walker International Communications Group (WICG). In that role, she led a team providing all aspects of marketing consultation to arts organizations including audience development, media support, and socially & technology driven initiatives. As a sincere advocate for BIPOC, Isreal further enjoys promoting the arts and entertainment to multicultural communities and delivering engaging experiences that encourage audiences to secure their seats and tune in. Added to her arsenal, COVID-19 Theatre Think-Tank (CTT Member) https://www.covidtheatrethinktank.org/ NEW client, George Street Playhouse - New Brunswick. And Proud to be a Founding Member of The Industry Standard Group (TISG) https://www.theindustrystandardgroup.com/
