Event Details
  • April 19, 2016
    7:00 pm - 10:00 pm
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Festivals: How to Get in ’em, What to Get out of ’em

The Playroom Theatre
151 W. 46th Street, 8th floor

Late payment for 4/19 panel:

With panelists Elena K. Holy, producing artistic director FringeNYC; Jay Michaels, marketing director Midtown International Theatre Festival; Brock H. Hill, artistic producing director Planet Connections Theatre Festivity; Catherine Lamm, participant in Edinburgh Fringe; Lou Lopardi, executive director All Out Arts/Fresh Fruit Festival; Franco Moschetti, founder Thespis & Venus/Adonis Festivals; Michael Scott-Price, festival director/curator of Theater for the New City's Dream Up Festival; and Liz Ulmer, general manager NY Musical Festival (NYMF).

The summer festival scene is a hotbed of opportunity for the development of new work. Which festivals provide the best environment for your production? How do you submit, and what are some of the secrets to giving your submission a competitive edge? Once accepted, what is expected of you? More importantly, what goals along your developmental path can you reasonably expect to achieve from a festival showcase? And how do you distinguish yourself in the marketplace so that once you build it, they really will come?

Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best one-minute summary of who you are, and what you need. Free for TRU members; $12 for non-members. Please call at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mail TRUStaff1@gmail.com


    is a New York based director.  He is known for ensemble based, organic work.  He is the Producing Artistic Director of the Planet Connections Festivity and Artistic Director of the Altruistic Theatre Company.  Selected projects include: Current project - Helvetica (Rising Sun, Planet Connections); Mistakes Madeline Made, Books on Tape, Humans Anonymous (Tongue in Cheek Prod); Civilization! (Planet Connection Festivity); Choose Your Grown Adventure, Wardrobe of the Living Dead (Altruistic Theatre); Invoice (Leela Theatre Festival).


    is a producer/director, marketing and public relations executive, entrepreneur & educator. He has been part of the indie theater and film scene since 1985. In 1997, he took the knowledge he acquired as a casting director for New York Daily News commercials and production associate for KSL Media and PBS and founded the boutique PR firm that now bears his name. Jay Michaels Arts & Entertainment creates visibility for self-producing stage artists and production companies on the East & West coasts and in multiple film arenas. Stage clients include Planet Connections Theatre Festivity; Downtown Urban Arts Festival; Fresh Fruit Festival; New York New Works Theatre Festival; Richard Skipper Celebrates; the Improvisational Repertory Theatre Ensemble; Step1 Theatre Project; Medicine Show Theatre; Opera at Hunter College; Spotlight-On Festivals; Playwrights/Authors Doug DeVita, Gary Morgenstein, Patrick Hickey, Jr., Anthony J. Piccione, Antonia Kasper, and Dorian Palumbo; Cabaret Artists Lane Bradbury, Andrea Bell Wolff, and Rev. Mary and Granny's Blue-Mers. Film clients include award-winning filmmakers, Eliana Ujueta (‚ÄúBeneath The Rock,‚ÄĚ ‚ÄúThe Airport Run‚ÄĚ) and Ben Goldstein ("Jack London") and Steve Silver (‚ÄúThe Watchtower,‚ÄĚ). JMA&E also produces live promotional events. Michaels presented live promo events for the HBO Summer Stage, Spotlight-On Film Festival, and the promo showings of ‚ÄúUVX,‚ÄĚ a live¬†theater¬†and film hybrid, which was a¬†sponsor¬†of the 2017 New¬†York¬†ComicCon. In 1999, he and Mary Elizabeth Micari formed Genesis Repertory Ensemble, a non-profit arts organization dedicated to giving opportunities to emerging artists in the stage and film (and live event) industries. A professor of communications at Kingsborough College, Michaels continues to appear as a guest speaker and artist throughout the tri-state area at universities and arts organizations.


    is a well-known figure in New York City‚Äôs off-off Broadway world. One Google search will describe his achievements in creating fertile environments for playwrights and producer to stage their original work. Franco has also organized a large number of artistic events in several countries throughout Europe and in New York City, including theatrical marches in NYC‚Äôs Gay Pride Parade in order to raise funds for AIDS research. He founded two¬†Theater Festivals ‚Äď Thespis and Venus/Adonis which host of over 350 shows, including musicals, dramas, comedies and live concerts. Host of humanitarian events, concert and Christmas clothing drives. Artistic director of Cabrini Repertory¬†Theatre, he is the writer/director/producer of¬†¬†When Yellow Were the Stars on Earth (off-Broadway), writer/director of the short films It Was a Girl,¬†That Is How I Left New York and¬†War Is Over.¬† As Vice President of The One Foundation, he organized under the supervision of Armondo Acosta over 200 people in an elaborately choreographed, theatrical re-creation of the Money scene from the movie Cabaret receiving front-page coverage¬†in the¬†Daily News.

    is the Director of New Projects at Theater for the New City. Michael still maintains his role as Literary Manager at TNC. You are welcome to send your new stage projects for (full/co) production consideration to him at literary@theaterforthenewcity.net He is a director/creator and artistic director of the Asteroid B612 Theatre Company. Michael has written and directed productions presented nationally as well as in Canada, Ireland, and England. As a playwright, Michael's play LYNCH PLAY was selected for a performance residency at Antioch College (2006). He has studied at the School of Physical Theatre in London, England and the Odin Teatret in Hostelbro, Denmark. Scott-Price is a member of Lincoln Center Theater Director's Lab. He also serves as curator of TNC's New City, New Blood Readings Series, Scratch Night at TNC (works-in-progress) and of its summer Dream Up Festival.


    has served as the General Manager of the New York Musical Festival since March 2015.  Other general management credits include Real Men: the Musical (New World Stages), the multimedia-laden Wing-Man (Ars Nova) and Independents (Soho Playhouse), which was named by the New York Times and Huffington Post among the "Top Shows of 2012."  Prior to becoming the Festival GM, Liz helmed several award-winning NYMF shows, including I Got Fired: The Revenge Musical, (which transferred to South Korea for a production at the Daegu Opera House), Academia Nuts, Date of a Lifetime, Flambé Dreams, and the circus/trapeze musical The Awakening of Angel DeLuna.  She previously worked with Davenport Theatrical (Company Manager, Clinton the Musical at New World Stages) and DR Theatrical Management (Company Manager, Tail! Spin! at Lynn Redgrave Theater and Stalking the Bogeyman at New World Stages).  Member, Off-Broadway League and Off-Broadway Alliance.  Graduate, Ithaca College.