How Influencers and Other Social Media Strategies Can Extend Your Reach
Friday 07/07, 2023 at 5:00 eastern time
Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by making a donation or joining as a member.
In the room: Nico Juber, writer of the recent Off-Broadway musical Millennials Are Killing Musicals and TRU PDMP grad; Brandon Powers, social media influencer and creative director of the production & marketing company constellation. Many shows don’t start thinking about their influencer/creator strategies until their Broadway theater is booked, but the time to start building awareness and community online should be much earlier in the process. Nico brought in Brandon and constellation to head up social media Creator Partnerships and Community to start building those relationships from the ground up. What were some of the measurable results of this partnership?
