Event Details
  • Investor Lab
    July 29, 2017
    2:00 pm - 6:00 pm
Recognizing Commercial Potential: Is This Show Worth Investing In?

Saturday, July 29th, 2017, 2-6PM
The Playroom Theatre, 151 W. 46th Street

For anyone thinking about investing in theater.
(And anyone who hopes to attract investors.)

An essential workshop for producers and investors, facilitated by attorney Eric S. Goldman, with a panel of commercial producers and investors offering their experience and observations. Panel will include William Franzblau, producer (TONY Nominated Best Play Say Goodnight Gracie, American Buffalo and Wonderland on Broadway, the tour of Little House on the Prairie the Musical; off-Broadway Sistas, Jewtopia, Evil Dead the Musical, Respect and Illuminate); Josh Goodman, producer (Rocky, Pippin, Vanya & Sonia & Masha & Spike); Jeremy Handelman, producer (On the Town, White's Lies, F#@king Up Everything); Cody Lassen, producer (Indecent, Significant Other, Deaf West Spring Awakening); James Simon (Hand to God, Something Rotten, Pippin). 


It’s every producer’s job – to find investors for your production. Whether you are a self-producing artist looking for a lead producer to option your piece, a lead producer looking for co-producers and investors or a not-for-profit theater looking for enhancement funds, at some point you will have to sit down and make the case for why your show is the right investment.

In this invaluable and unprecedented program, an amazing lineup of commercial producers and investors will share their personal views on evaluating plays as investments. You will hear insider takes on how producers and investors determine the productions in which they want to participate as well as how they bring others on board, including methods for evaluating the structural integrity of the play itself, the production and creative teams, the financial plan for the initial commercial production, the possibility for downstream revenue and the potential competition. And you’ll hear some stories about pitches that were wildly successful and epic failures. 

Producers
  • WILLIAM FRANZBLAU

    created and produced the Tony Nominated Best Play Say Goodnight Gracie, Produced David Mamet’s American Buffalo on Broadway, and the tour of Little House on the Prairie the Musical starring Melissa Gilbert. He also served as the Executive and Lead Producer for Broadway’s Wonderland. He licensed and produced the off-Braodway shows, SISTAS the Musical (recently shot and broadcast on BET, now in its sixth year off Broadway) Jewtopia, Evil Dead the Musical, the male intellect: an oxymoron, Respect and ILuminate (America’s Got Talent Finalist) while developing several Broadway shows including Paramount’s Crazy People and the new Rupert Holmes play, Kennedy/Reagan. He currently is Producing and Co-Directing Rocktopia for the 2016 PBS National Pledge Broadcast with a 2017 tour. As Chief Executive Officer of the high technology company, KATrix Inc. he created strategic alliances with the Walt Disney Company, Microsoft Corporation, MGM and the Intel Corporation. In the early nineties, Mr. Franzblau co-founded Interfilm Inc., a publicly traded company combining interactive technologies with cinematic art. He was the driving force in putting together an $18 million initial public offering underwritten by Smith Barney and subsequently facilitated the sale of the company via a reverse triangular merger with Palatin Technologies, Inc. From 1990 through 1992 Mr. Franzblau served as producer of the Teenage Mutant Ninja Turtles touring show, a 21-month tour involving 500 appearances in 200 cities and 10 countries, for which he managed all aspects of the business development and operations. The tours grossed over $60 million in sponsorships, ticket sales and merchandising as well as spinning off a double platinum record and a national pay-per-view. Previous to the above Mr. Franzblau served as Executive Producer of three tours of the Moscow Circus on Broadway and North America and produced the touring productions of BEATLEMANIA.

  • JOSH GOODMAN

    is Executive Director and Associate General Counsel at Daiwa Capital Markets America Inc. and 2-time Tony award winning producer. Broadway: Pippin, Vanya &Sonia & Masha & Spike, Rocky and Come From Away.  He will be producing a revival of Howard Crabtree's When Pigs Fly. Josh is a graduate of Swarthmore College and the University of Pennsylvania Law School.

     

  • JEREMY HANDELMAN

    is a Tony Award nominated producer whose many credits include the Broadway revival of On the Town, the hit rock musical comedy Brooklyn Crush (formerly F#%king Up Everything: Off-Broadway, Washington, DC and NYMF) and White's Lies (New World Stages). Most recently, he helped raise front money for a very exciting new Broadway-bound musical that he's not at liberty to publicly reveal. Jeremy is the author of The Bronx Balmers, Tic-Tac-Toe and several short plays. He is the founder of Off The Leash Productions, where he produces promotional videos and commercials and provides videography coverage for live performances and events. In a previous life as a television executive he was Vice President, Programming for CBS Sports. Jeremy is a proud board member of TRU.
  • CODY LASSEN

    is a Tony-nominated theatre producer and live entertainment consultant. Broadway productions include the Deaf West Theatre revival of Spring Awakening, and Macbeth, starring Alan Cumming, Paula Vogel’s Indecent and Joshua Harmon's Significant Other. Upcoming: Untitled #4 off-Broadway and in LA Holding the Man, with The Australian Theatre Company and a revival of Merrily We Roll Along directed by Michael Arden. In addition to producing his own projects, Cody consults for producers, theaters and agencies to help them discover how they should market their shows for the best chance of financial and critical success. Previously, he oversaw marketing efforts for Los Angeles' Center Theatre Group and its three theaters: the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre. He is an active member of the Broadway League, the National Association of Musical Theatre, and serves on the Board of NY’s Vineyard Theatre. More info at codylassen.com.
  • JAMES SIMON

    was a co-producer on the 2000 Tony and Drama Desk Award nominated revival of Bells Are Ringing, and an associate producer of the Tony winning Broadway revival of Pippin,  The Velocity Of Autumn, and the West End production of Damn Yankees with Jerry Lewis.  Other Broadway shows in which he participated as a limited partner include Rent, Vanya & Sonya & Masha & Spike, Little Women - The Musical, Victor Victoria, Metamorphoses,  and many other Broadway, Off-Broadway, and international tours. He's currently the associate producer of the new play  Roof Of The World which just got it's world premiere at Kansas City Rep and also the associate producer of the new documentary From Roosevelt To Reagan: The Birth Of Public Enemy. His next project is to help bring to Broadway the West End hit comedy, The Play That Goes Wrong in 2017.

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