Saturday, July 29th, 2017, 2-6PM
The Playroom Theatre, 151 W. 46th Street
For anyone thinking about investing in theater.
(And anyone who hopes to attract investors.)
An essential workshop for producers and investors, facilitated by attorney Eric S. Goldman, with a panel of commercial producers and investors offering their experience and observations. Panel will include Doug Denoff - producer (Broadway: 39 Steps, Nice Work if You Can Get It, Fiddler on the Roof revival, Off-Broadway: Clever Little Lies); William Franzblau, producer (TONY Nominated Best Play Say Goodnight Gracie, American Buffalo and Wonderland on Broadway, the tour of Little House on the Prairie the Musical; off-Broadway Sistas, Jewtopia, Evil Dead the Musical, Respect and Illuminate); Josh Goodman, producer (Rocky, Pippin, Vanya & Sonia & Masha & Spike); Jeremy Handelman, producer (On the Town, White's Lies, F#@king Up Everything); Cody Lassen, producer (Indecent, Significant Other, Deaf West Spring Awakening); James Simon (Hand to God, Something Rotten, Pippin).
It’s every producer’s job – to find investors for your production. Whether you are a self-producing artist looking for a lead producer to option your piece, a lead producer looking for co-producers and investors or a not-for-profit theater looking for enhancement funds, at some point you will have to sit down and make the case for why your show is the right investment.
In this invaluable and unprecedented program, TRU Board of Directors commercial producer members and other producers will share their own views on evaluating plays as investments. You will hear insider takes on how producers and investors evaluate plays, including methods for evaluating the structural integrity of the play itself, the production and creative teams, the financial plan for the initial commercial production, the possibility for downstream revenue and the potential competition. And you’ll hear some stories about pitches that were wildly successful and epic failures.