Event Details
  • Not-for-Profit Survival - pay what you can to keep TRU running
    June 25, 2020
    7:00 pm - 9:15 pm
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Life on Hold, and What We Do in the Meantime

DUE TO THE CORONA VIRUS PANDEMIC, ALL TRU EVENTS ARE BEING HELD VIRTUALLY, ON ZOOM. We offer these events free to the TRU Community in normal times, and free to everyone during the health crisis. However, we do include a pay-what-you-can tax-deductible donation option to help make up for our current financial losses.

Thursday June 25th, 7pm networking, 7:30 panel
This event will be held on Zoom.
Register on this page with any of the "pay-what-you-can" buttons in the red registration box and we will send you the Zoom link, or email TRUStaff1@gmail.com prior to the event to get link.

With guest speakers Jim Kierstead, producer(Hadestown, The Inheritance, Ain't Too Proud, Mrs. Doubtfire, Tony Award winner Pippin revival, M, Butterfly, Indecent, Natasha Pierre..., Sunset Boulevard, Kinky Boots, Waitress; off-Broadway Thrill Me, Yank!) and founder of Broadway Virtual; James Morgan, artistic director of The York Theater; and Markus Potter, director and producing artistic director of NewYorkRep, an off-Broadway theatre company with the mission of developing and producing new plays and musicals that inspire and compel social change.
How are producers and theater companies spending their time now – are they looking for and reading new plays for the 22-23 season? How far out are they planning?  Are they using virtual platforms for development, and is that working? What will happen to the shows that have been put on hold, and how do you plan a season with so many unknown factors at play? What types of musicals/plays do they think the public will be hungry for once we can congregate again in a theater: new plays/musicals, old standbys, plays about the pandemic? Who will be in the audiences in the decade of the 20s – has virtual presentation possibly engaged new and younger theatergoers, and will they stay with us once we come back live?

Zoom session will open at 7:00pm for roundtable introductions of attendees; program will start at 7:30pm - come prepared with your best 20-second summary of who you are, and what you need. Free for everyone, with an option of donating to help. Please use the bright red reservation box on our web page, or email or phone at least a day in advance (or much sooner): e-mail TRUStaff1@gmail.com / phone 833-506-5550

    is an Emmy, Olivier, and three-time Tony Award-winning producer of the Broadway, touring, Toronto, and London productions of Kinky Boots, the revival of Pippin, and Hadestown. He was recently represented on Broadway as a co-producer of the Tony-nominated Ain’t Too Proud and Waitress. He also was involved with the international hit musical Matilda on Broadway and on tour and is a co-producer of the 2016 Broadway musicals Waitress and Natasha & Pierre and The Great Comet of 1812 starring Josh Groban.  He has been a co-producer of the Broadway productions of The Visit (Tony nominated), You Can’t Take It With You (Tony nominated), Side Show, It Shoulda Been You and Rocky.  Jim has worked in New York theatre since 2000 investing and raising money for shows including Something Rotten, The Glass Menagerie, the revival of Hair (Best Revival), American Idiot, The Addams Family, Catch Me If You Can, among others. Jim began his career by developing and producing the critically acclaimed Off-Broadway premiere of Thrill Me – The Leopold & Loeb Story (nominated for Drama Desk and Outer Critics Circle Awards for Best Musical in 2005) and produced its original New York production in 2003.  He founded his production company Kierstead Productions, Inc. in 2004.  In 2010, he produced the Off-Broadway premiere of Yank! – A World War II Love Story.  Jim has been an Executive Producer on the films Between Love and Goodbye, Kiss Me, Kill Me, and the upcoming Wakefield starring Bryan Cranston and Jennifer Garner. Currently, Jim is developing a new musical entitled Unexpected Joy with book & lyrics by Bill Russell (two-time Tony® nominated for Side Show), a play entitled Cover by Bill McMahon, and produced The Dodgers by Diana Amsterdam which had its World Premiere production at The Hudson Theatre in Los Angeles.  Jim is on the Board of Directors of The York Theatre Company and The New York Theatre Barn.


    is the Producing Artistic Director of the acclaimed York Theatre Company in Manhattan, now celebrating its 50th anniversary. It is the only theater in the city, and one of few in the world, with a commitment to producing both new and classic musicals. He is an award-winning scenic and graphic designer whose work has been seen on Broadway and off and in regional theaters around the country.


    is the Acting Artistic Director or Center REP in the Bay Area and currently serves as Artistic Director at the University of Kansas.  As a director, he received the Outer Critics Circle Award nomination, New York Times Critic's Pick, and was a Callaway Award finalist for the off-Broadway production of Stalking the Bogeyman at New World Stages. Markus is the former Founding Artistic Director of NewYorkRep and Interim Artistic Director of Theatre Aspen. Other directing projects include Church & State at New World Stages (Off-Broadway Alliance Nominated for best new play), Why You Beasting? (Time Out NY Critics' Pick), and the Associate Director for the Donmar Warehouse production of Blindness at the Daryl Roth Theatre. Regional: Lost Boy Found in Whole Foods by Tammy Ryan at The Portland Stage Company, London's Southwark Playhouse (Off-West End Award nomination for Best Production and Best Direction), Red Speedo at Center REP (Shellie Award nomination for best direction), Kansas Repertory Theatre production of Chasing Gods by Paris Crayton III. As an actor, several seasons at The Guthrie, Denver Center, Long Wharf, tour of Death of A Salesman with Christopher Lloyd, and many more. As Producer, he was on the team that brought the Arena Stage production of Eric Cobble's The Velocity of Autumn to Broadway, starring Estelle Parsons, who received a Tony Award nomination. Markus received his MFA from Columbia University. MarkusPotter.com