Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by making a donation or joining as a member.
Moderated by Emileena Pedigo of The Show Goes On Productions. In the room: Bonnie Comley, commercial producer and founder of BroadwayHD; Jane Dubin, commercial producer, board member of House on the Moon theater company; Kathryn Jones of Collective Agency live-streamed fundraising events; Ama Appenteng, Managing Director of Aim High in Chicago; and Julie Saltman, producer/costume designer/co-creator of the Virtual Reality extravaganza Taking Wing.
The shutdown was a mixed blessing in some ways. It forced us to look at things through a different lens. We had to come up with creative new ways to present our work, adapt to a new medium and reach new audiences. We had to adapt our mindsets around money: how to measure value, set ticket prices, prep "the ask," and balance art and business. And many non-profit companies were pushed to reconcile mission-driven passion with operating a sustainable Arts business, whether for one project or a whole season. What are the lessons learned? CLICK HERE to register, and receive the Zoom link.