Sunday, January 27th, 10am to 6pm
Studio 353, 353 W. 48th Street, 2nd floor
It's more important now than ever for the voice of theater to be heard, so get ready to move ahead with passion and a plan. For producers, one important step is finding the money and resources to bring your projects into production. We invite you to acquire some basic tools and crucial information that will help you to overcome your money shyness and effectively reach out to supporters. From pitching techniques and presentation skills to legal requirements and business planning, plus a wealth of first-hand experience from more than a half dozen producers who are currently active in the Broadway and off-Broadway worlds, we promise you an informative, empowering and inspiring day.
Workshop faculty will include (confirmed so far): Bruce Robert Harris and Jack W. Batman (Be More Chill, King Kong, American Son, Carousel, Present Laughter, Natasha, Pierre..., On The Town), R.K. Greene (A Time to Kill, Peter and the Starcatcher, Cougar the musical, Room Service), Cody Lassen (Indecent, Significant Other, Spring Awakening revival), James Simon (Pippin revival, Roof of the World, The Velocity of Autumn, Bells Are Ringing revival; investor in Rent, Vanya & Sonya & Masha & Spike, Little Women), Ron Simons of SimonSays Entertainment (The Gershwin's Porgy & Bess, A Gentleman's Guide..., Vanya and Sonia and Masha and Spike, all black Streetcar Named Desire; Off-Broadway Turn Me Loose with Joe Morton, and Bedlam Theatre's Hamlet/St. Joan), Cheryl Wiesenfeld (upcoming Ain't Too Proud to Beg, Tony winner for All the Way, Vanya & Sonia & Masha & Spike, The Gershwin's Porgy & Bess, Elaine Stritch: At Liberty); plus entertainment attorneys Eric Goldman and Lee Feldshon, and financial advisor Bailie Slevin of Entertaining Finance. (See full bios below.)
$175 for non-members, $150 for TRU members
Special workshop/membership packages available
Festival Discount, $135 (for anyone who has applied to any of the upcoming festivals - use Special Discount button)
Student Discount, $115 (use Special Discount button)
Email TRUStaff1@gmail.com with proof of your festival application, or a student ID, and we will provide you with a code to use with the Special Discount button in the bright red ticketing box on this page.
SCHEDULE AND SPEAKERS (subject to change)
9:45am-10:00am - registration and check-in, coffee and cake/bagels
10:00am-10:15am - keynote speech: tbd
10:15 to 11:00 - "Commercial and Not-for-Profit Asks: Defining the Differences" with attorney Eric Goldman. We will define terms, then focus on the not-for-profit side: the legal paperwork and structure that is necessary in order to ask for donations, and the responsibilities to your donors, plus the ways in which not-for-profits and commercial companies can work together.
11:00 to 11:45 - "Commercial Financing: Formalizing Your Ask" with attorney Lee Feldshon. The required paperwork and structures at every level of development, from front money agreements to private placement to Federal filings. And the limitations placed on asking.
11:45 to 12:00 - BREAK
12:00 to 12:30pm - "Why Is This Show Likely to Succeed: Creating an Effective Business Plan" with R.K. Greene. Your business plan is your blueprint for success, and a compelling sales tool when approaching investors. It helps you understand your project and how best to pitch it. RK will offer a flexible template covering all the basic areas of information you need to include, as well as offering guidance in creating a plan that is professional looking and appealing.
12:30 to 1:15pm - "How to Present Yourself to Investors" with financial advisor Bailie Slevin of Entertaining Finance. We will take a look at a basic money raising pitch both from your side and the investor’s side, learning how to speak the same financial language, exploring how to best communicate your proposal to your target audience. GETTING the money is what it is all about but HOW you go about the process makes all the difference. It takes simplicity, focus, structure, organization, and follow through to make it happen. This section will concentrate on "winning language" and "successful steps" to get the support for your creative projects.
LUNCH to 1:15pm to 2:15pm
2:15 to 2:45pm - "The Investor's Perspective: Why Your Show?" with James Simon. So what do you need to do or say to get an investor to write that check? Different investors have different reasons. Our guest speaker, active in commercial Broadway, will discuss why he picks the shows he picks, and what you might learn from his choices.
2:45 to 3:30 -"Practical Tips and Money-Raising Secrets" with Cody Lassen. Practical tips, tricks, and tools you can use to raise money and manage investor relations. From initial investor research through closing night and beyond, you'll learn how to create a plan for managing the fundraising process that you can put to use right away.
3:30 to 4:15 - "Cultivating and Maintaining a Pool of Investors" with Bruce Robert Harris and Jack W. Batman. Who to go to, what to talk about, how to present material, disclosures and much more. Identifying prospective investors is just the first step. How do you communicate your passion for a project, incentivize a prospect and close the deal? PLUS the business and hierarchy of theatrical producing: definitions of lead producer, co-producer, investors, and appropriate lingo, budgets, capitalization, and recoupment charts.
4:15 to 4:30 - BREAK
4:30 to 5:15 - "How I Learned to Stop Worrying and Just Started Asking" moderated by Cheryl Wiesenfeld with Ron Simons and others tba. The best kept secret about raising money: you have to ask for it. And yes, it doesn't come naturally to everyone. Our panel will talk about overcoming fears, making mistakes and getting back in the saddle. And how they took the leap of faith that brought them the results they wanted.
5:15 to 5:30 - Keynote Speech: Cheryl Wiesenfeld
5:30 to 6:00pm - RECEPTION
click here to register