Sunday, January 23, 12pm to 7:00pm
Retooled for virtual participation during the current pandemic.
Click here for curriculum and speakers
Click here to register (please fill out the registration form and pay using the red ticketing box on this page)
The world has been on hold since March 2020, but hope is on the horizon at last: though uncertainties persist, at least we have an effective vaccine and have seen the tentative return of live theater. It's more important now than ever for the voices of theater to be heard, so get ready to move ahead with passion and a plan, and an awareness of how to navigate our current world-in-transition. For producers, one important step is finding the money and resources to make it all happen. And with our new engagement in the virtual world, maybe it's time to think globally.
We invite you to acquire some basic tools and crucial information that will help you to overcome your money shyness and virtual roadblocks, and effectively reach out to supporters. From pitching techniques and presentation skills to legal requirements and business planning, plus a wealth of first-hand experience from a half dozen producers who are currently active in the Broadway and off-Broadway worlds, we promise you an informative, empowering and inspiring day.
Workshop faculty will include (confirmed so far): producers Jane Dubin (Is This a Room? and Dana H.; The Prom, Tony winning The Norman Conquests, An American in Paris, Farinelli and the King, Bandstand, Peter and the Starcatcher, Absolute Brightness of Leonard Pelkey, The 39 Steps, Ann); Neil Gooding (Australian premieres of Gutenberg! The Musical!, and Dogfight and New York productions of Church and State, Handle with Care, The 39 Steps, Alan Cumming’s one-man Macbeth on Broadway; upcoming production of Back to the Future in London); R.K. Greene (Peter and the Starcatcher, The Lightning Thief tour, Farinelli and the King, A Time to Kill, Cougar the musical, Room Service); Cody Lassen (Tootsie, What the Constitution Means to Me, Indecent, Significant Other, Spring Awakening revival; upcoming Titanic, How I Learned to Drive); James Simon, producer/investor (Pippin, The Velocity of Autumn, The Play that Goes Wrong) and Cheryl Wiesenfeld (Ain't Too Proud, The Great Society, 4-time Tony winner for All the Way, Vanya & Sonia & Masha & Spike, The Gershwin's Porgy & Bess, Elaine Stritch: At Liberty). Plus entertainment attorneys Lee Feldshon and Eric Goldman, and financial advisor Bailie Slevin of Entertaining Finance.
Fill out registration online (preferred): https://forms.gle/csy1gvZo9SZTJ7Bn9
$200 for non-members, $165 for TRU members
Special workshop/membership packages available.
COVID scholarships available if you can demonstrate financial need. Fill out form here: https://forms.gle/SQAZrFc3nXjduyPu9
Festival Discount, $135 (for anyone who has applied to any of the upcoming festivals - email for code, use Special Discount button)
Student Discount, $115 (email for code, use Special Discount button)
Email TRUStaff1@gmail.com with proof of your festival application, or a student ID, and we will provide you with a code to use with the Special Discount button in the bright red ticketing box on this page.
SCHEDULE AND SPEAKERS (subject to change)
11:45am-12:00pm - registration and check-in
12:00 to 12:40 - "Commercial and Not-for-Profit Asks: Defining the Differences" with attorney Eric Goldman. We will define terms, then focus on the not-for-profit side: the legal paperwork and structure that is necessary in order to ask for donations, and the responsibilities to your donors, plus the ways in which not-for-profits and commercial companies can work together, and new developments during the pandemic shutdown.
12:40 to 1:20 - "Commercial Financing: Formalizing Your Ask" with attorney Lee Feldshon. The required paperwork and structures at every level of development, from front money agreements to private placement to Federal filings. The limitations placed on asking. New paths to take during COVID-19, the impact of force majeure, and other current developments.
1:20 to 1:30 - BREAK
1:30 to 2:00pm - "Why Is This Show Likely to Succeed: Making Your Case with an Effective Business Plan" with R.K. Greene. Your business plan is your blueprint for success, and a compelling sales tool when approaching investors. It helps you understand your project and how best to pitch it. RK will offer a flexible template covering all the basic areas of information you need to include, as well as offering guidance in creating a plan that is professional looking and appealing.
2:00 to 2:45pm - "How to Present Yourself to Investors" with financial advisor Bailie Slevin of Entertaining Finance. We will take a look at a basic money raising pitch both from your side and the investor’s side, learning how to speak the same financial language, exploring how to best communicate your proposal to your target audience. GETTING the money is what it is all about but HOW you go about the process makes all the difference. It takes simplicity, focus, structure, organization and follow through to make it happen. This section will concentrate on "winning language" and "successful steps" to get the support for your creative projects.
2:45 to 3:15pm - "The Investor Perspective" with Jane Dubin. Tips for closing with that investor prospect. How an investor's interest in a project may differ from an associate producer's, why they invest, and best ways to make your ask so it maintains their interest.
LUNCH/ZOOM BREAK - 3:15pm to 3:45pm
3:45 to 4:30 - "Cultivating and Maintaining a Pool of Investors" with Cody Lassen and Neil Gooding. Who to go to, what to talk about, how to present material, disclosures and much more. Identifying prospective investors is just the first step. How do you communicate your passion for a project, incentivize a prospect and close the deal? PLUS the business and hierarchy of theatrical producing: definitions of lead producer, co-producer, investors, and appropriate lingo, budgets, capitalization, and recoupment charts.
4:30 to 5:15 - "Practical Tips and Money-Raising Secrets" with Cody Lassen. Practical tips, tricks, and tools you can use to raise money and manage investor relations. From initial investor research through closing night and beyond, you'll learn how to create a plan for managing the fundraising process that you can put to use right away.
5:15 to 5:30 - BREAK
5:30 to 6:30 - "Where Do We Go from Here?" - an inter-active talkback moderated by Cheryl Wiesenfeld with Jane Dubin, R.K. Greene, James Simon. How do we plan for the future with so many unknown factors? What are the major lessons we have learned from two years of shutdown, and what can we take into future? Will virtual stay a part of our vocabulary? Panelists will share their current projects and plans, where they are now and how they are dealing with the current roadblocks. Followed by a Q&A with attendees.
6:30 to 7:00pm - breakout/networking