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Event Details
  • Investor Lab
    May 21, 2023
    12:00 pm - 5:00 pm
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Recognizing Commercial Potential: Is This Show Worth Investing In? (2023)

Sunday, May 21st, 2023, 12-5PM
We continue zooming into the Virtual World - Boot Camp has been reformatted for Zoom!

For anyone thinking about investing in theater.
(And anyone who hopes to attract investors.)

An essential workshop for producers and investors. Panel will include Jane Dubin, producer (recent: Is This A Room, Dana H.; The Prom, Tony winning The Norman Conquests, An American in Paris, Farinelli and the King, Bandstand, Peter and the Starcatcher, Absolute Brightness of Leonard Pelkey, The 39 Steps, Ann)); Sharon Fallon/Sharon Fallon Productions, executive producer, general manager, consultant (Indecent, Beautiful Broadway, London & National Tour, Matilda The Musical, Lysistrata Jones); Lee Feldshon, entertainment attorney; Blair Russell, producer and developer (Tony nominee for Slave Play, Lizard Boy, off-Broadway Sweeney Todd);  James Simon producer and investor (The Play That Goes Wrong, Hand to God, The Velocity of Autumn, Something Rotten, Pippin).


It‚Äôs every producer‚Äôs job ‚Äď to find investors for your production. Whether you are a self-producing artist looking for a lead producer to option your piece, a lead producer looking for co-producers and investors or a not-for-profit theater looking for enhancement funds, at some point you will have to sit down and make the case for why your show is the right investment.

In this invaluable and unprecedented program, an amazing lineup of commercial producers and investors will share their personal views on evaluating plays as investments. You will hear insider takes on how producers and investors determine the productions in which they want to participate as well as how they bring others on board, including methods for evaluating the structural integrity of the play itself, the production and creative teams, the financial plan for the initial commercial production, the possibility for downstream revenue and the potential competition. And you’ll hear some stories about pitches that were wildly successful and some that were epic failures. 

Producers
  • JANE DUBIN

    is a TONY Award-winning producer and the President of Double Play Connections, a theatrical production and management company committed to supporting emerging artists and playwrights in the creation and development of new works. Jane is a graduate of the Commercial Theatre Institute's 14-week (NYC) and O‚ÄôNeill Center Intensive (CT) Producing Workshops and Director of Theater Resources Unlimited‚Äôs Producer Development Program Master Class. Ms. Dubin is Chair of the Board of Directors of Houses on the Moon Theater Company. ¬†She is a member and recent Board member of the League of Professional Theatre Women.¬† She is a member of the Broadway Women‚Äôs Alliance and the Off-Broadway League.¬† For two years she was co-curator of the Hudson Valley Writers‚Äô Center New Play Reading Series. She co-produced Hudson River Rising, presenting events in Westchester for One Billion Rising (V-Day).¬† She was a strategic consultant to SPACE on Ryder Farm, an artists‚Äô residency in Brewster, NY and a member of the Grand Jury for New York Musical Festival‚Äôs 2015 ‚Äď 2019 seasons.¬† She served as an evaluator for a NAMT innovation grant panel and is a juror for Bethany Arts Community residency program.¬† She is a frequent panelist and guest lecturer on theater-related matters. Before embarking on her career in theater, Ms. Dubin spent over 20 years in the financial services industry. Productions: Upcoming: The¬†Village¬†of Vale. ¬†Recent:¬†Is This A Room, Dana H., The Prom (Drama Desk Award Best Musical),¬†Farinelli and the King¬†(starring Mark Rylance, nominated for 5 Tony Awards),¬†An American in Paris¬†(4 TONY Awards, plus London and National Tour),¬†Absolute Brightness of Leonard Pelkey¬†(Westside Theater and on Tour),¬†Ann, starring Holland Taylor (Lincoln Center);¬†Bandstand¬†(Broadway), Beebo Brinker Chronicles¬†(2008 GLAAD Media Award for Theatre);¬†Groundswell¬†(the New Group),¬†Peter and the Starcatcher (Broadway, Off-Broadway, National Tour), winner of 5 TONY Awards;¬†The Norman Conquests¬†(TONY Award, Best Play Revival),¬†The 39 Steps¬†(OB, Tour);¬†The Umbrellas of Cherbourg¬†(London).¬†¬†Film: Radium Girls.

  • SHARON FALLON

    Sharon Fallon Productions, Inc. is an independent Theatre Producer, General Manager, and Theatrical Consultant. ¬†working both in the commercial and non-profit theatre industry, Sharon brings a unique perspective to her work.¬†In 2015 she created a boutique theatrical production company with a mission to bridge the gap between art and business allowing productions to be financially viable and artistically satisfying. Taking a holistic approach ‚Äď from page to stage and everything in between, she works directly with early-career producers and artist-driven niche projects as well as on larger union and non-union projects.¬†She has worked in the theatre as an actress, director, general manager, managing director, and producer. Broadway credits include¬†Indecent,¬†Beautiful the Carole King Musical,¬†Matilda¬†The Musical,¬†and¬†Lysistrata Jones.¬†Off-Broadway credits¬†include The Little Match Girl, Creeps, Krymov Lab NYC.¬†In addition to producing commercially, Sharon served as the Associate General Manager of both the Helen Hayes Theatre and Lyric Theatre in New York.¬†Currently, she is the executive producer on several projects in development.¬† Sharon is a Board Member of¬†NAMT, the National Alliance of Musical Theatres, co-chair of the Festival of New Musicals Committee, and a Member of the Off-Broadway League.¬†
  • LEE A. G. FELDSHON

    has over 25 years of experience in entertainment and corporate law. He launched his private practice, Feldshon Law PLLC, in 2018.  He represents producers, co-producers, composers, bookwriters, lyricists, directors, and other creatives in the live theatrical industry. He represented the New York Musical Theatre Festival from its 2004 founding to its dissolution.  He was production counsel for the Broadway revival of Pump Boys & Dinettes, and represented a Tony-award winning actor) in connection with the Tony-award winning Broadway musical The 25th Annual Putnam County Spelling Bee.  He represents the producers and/or authors of other live theatrical works including Stranger Sings! The Musical Parody, EPIC, Lizard Boy, Islander-A New Musical, Mozart-The New Musical, Dangerous-A New Musical, Who's Your Baghdaddy? Or How I Started the Iraq War, Desperate Measures (2018 Drama Desk Awards for Original Music and Original Lyrics), Rooms, and others. He is also co-producing Austen's Pride: A New Musical of Pride and Prejudice.  He negotiates screenplay option/purchase agreements and financing documents for film producers, and has worked as film production counsel for  Fly Away (SXSW Official Selection) and the documentary Darkon: An American Fantasy (2006 SXSW Audience Award). While Director of Legal Affairs and Business Development of the Radio City Entertainment division of Madison Square Garden, L.P., he worked on The Radio City Christmas Spectacular, A Christmas Carol, and Rockettes performances. As a Levine Plotkin & Menin associate, he worked on Rent (Broadway, touring), The Wild Party (Broadway), De La Guarda (Off Broadway), and other shows. He started his career as a corporate associate at White & Case.  In addition, he handles trademark and copyright registrations for clients, and represents talent management companies.  He received a B.A. from Columbia College in 1991 (magna cum laude, Rhodes Scholar State Finalist) and a J.D. from Columbia Law School in 1994 (Harlan Fiske Stone Scholar). Bar Admissions: New York.

  • BLAIR RUSSELL

    is a Tony-nominated producer, developer, whose experience ranges from fringe festivals to Broadway shows. His most recent theatre projects include the 12-time Tony-nominated Slave Play, Lizard Boy, and the concept recording of the new musical For Tonight. As Co-founder and Director of Operations for Resounding, he produces live immersive entertainment. Blair has been a guest speaker/artist at a number of institutions including the University of Maryland, University of North Carolina Greensboro, Walnut Hill School for the Performing Arts, and the York School in Monterey, CA. He was also a visiting lecturer for the semester-long Atelier program at Princeton University where he collaborated with composer Georgia Stitt on her oratorio The Circling Universe. Blair has appeared as a guest on a number of podcasts (American Theatre Artists Online, A Star Is Bored, Backstage Talk, Broadway ReFocused), webseries (Actors Unscripted, Awkward Conversations, Be Our Guest! - Live and In Color, Dreamland XR, In The (Home) Office - Goodspeed Musicals), and at global conferences (National Alliance for Musical Theater, Global XR Conference, Immerse Global Summit Series)
     
  • JAMES SIMON

    was a co-producer on the 2000 Tony and Drama Desk Award nominated revival of Bells Are Ringing, the 2014 play The Velocity Of Autumn and an associate producer of the Tony winning Broadway revival of Pippin, Play On!, and the West End production of Damn Yankees with Jerry Lewis.  Other Broadway shows in which he participated as a limited partner include Rent, Vanya & Sonia & Masha & Spike, Little Women - The Musical, Victor Victoria, Metamorphoses,  and many other Broadway, Off-Broadway, and international tours. He is currently being represented on Broadway with the hit comedy, The Play That Goes Wrong.

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