Sunday December 6th, 1pm to 6:30 pm EST
Our annual workshop reformatted and rethought for virtual presentation
Sometimes you've just got to jump in and be more than an artist to make theater happen. "I'm just an artist" no longer cuts it when you make the move from page to paying audience - you are the CEO of your brand! In this groundbreaking half-day workshop we will look at how artists can successfully take on the challenging role of producer to generate their own opportunities. The ones who are most successful have to master a range of business skills, don a variety of hats, and learn to be expert jugglers.
Learn to view your creative work from a business perspective and understand the need to think differently. Make smarter choices, not only now but for the future of your show. It all seems a little overwhelming at times, but we will break it down into easily digestible bites. When you know what you're doing, it can actually be fun and fulfilling! Cost: $100, $75 for TRU members (see red registration box on this page).
COVID-19 scholarships available - fill out an online scholarship application at https://forms.gle/BeGgYecFcaJUsNk18 and send a brief email to TRUnltd@aol.com requesting financial help.
Faculty for this half-day workshop will include Emileena Pedigo of The Show Goes On Productions, former managing producer of Midtown International Theatre Festival; and Bob Ost, writer-producer, executive director of TRU. Guest speakers will include:
- dramaturg/director/producer Cate Cammarata of CreateTheater.com;
- general manager/producer Lisa Dozier-King of LDK Productions (NYMF, Be More Chill, A Letter to Harvey Milk, The Crusade of Connor Stephens, Bedbugs the Musical, F#%king Up Everything, Sistas the Musical);
- production advisor/strategist and producer Blair Russell (Slave Play, off-Broadway's long-running immersive Sweeney Todd) of Show Shepherd, a strategic theatrical development company, and producer www.blairrussell.net;
- entertainment attorney Lee Feldshon of Feldshon Law PLLC;
- marketing expert and omnipreneur Mathew Heggem;
- Dorothy Marcic of Dr. Dorothy Productions, self-producing writer (off-Broadway long-running Sistas!, This One's for the Girls, Respect);
- performing artist, producer and activist Maria Aponte.
Our curriculum (subject to change):
1:00 “Why Are You Doing This?” with Bob Ost & Emileena Pedigo
- Adapting to the new virtual world: new technology, teams, and audiences.
- Aligning with a vision of your work (defining the Why).
- Understanding your property and identifying your audience.
- Building a Road Map and setting attainable S.M.A.R.T. Goals.
1:30 "Legal Protections and Antidotes" with Lee Feldshon
- Agreements: collaborator, options, contractors, and more.
- What you need to know when you ask for money. And what your responsibilities are.
- Pre-existing and underlying rights, intellectual property protections.
10-minute break-out sessions
2:30 “Planning Ahead” with Blair Russell of Show Shepherd
- Having a vision of what this play could be and how far it can go.
- Thinking and planning beyond your project (5/10 year plan).
- How to plant the seeds for the next step.
- The impact the pandemic has had on the development process.
3:00 “Wearing Many Different Hats” with Dorothy Marcic
- The different hats of being an entrepreneur.
- Thinking in spreadsheets and understanding the business.
- Finding your team. It’s never a one-man show, even if it sometimes feels like it.
15 minute break
3:45 “Knowing What You Need to Make It Happen” with Lisa Dozier-King
- How your goals affect your choices (budget, venue, creative team, and more).
- Effective use of virtual performance for development.
- The development options: table read, staged reading, showcase, festivals, cabaret, and more.
- How much do things really cost? How much should you pay people? How to have those conversations and more.
- How to put together and manage your creative team.
4:30 “Marketing, Promotion and Self-Promotion” with Mathew Heggem
- Self-producing and branding in the virtual age.
- Identifying your audience (Lean Startup Model).
- The marketing basics: website, postcards, social media, and ticketing.
- Effective networking: creating brand ambassadors for your art.
10-minute break-out sessions
5:15 “Finding & Creating Opportunities” with Cate Cammarata
- Producing virtually: platforms, unions, and international reach.
- Getting your plays out there in the world: licensing, and getting the most out of it.
- Researching and booking tours.
- Fringes and festivals.
5:45 Keynote speech: performing artist, producer and activist Maria Aponte (Transitions of a Nuyorican Cinderella, Award Winning Author 2013 International Latino Book Awards)
6:00 Q&A/break-out sessions for networking