Sunday July 31, 12pm to 5:30 pm EDT
Our annual workshop reformatted and rethought for virtual presentation
Sometimes you've just got to jump in and be more than an artist to make theater happen. "I'm just an artist" no longer cuts it when you make the move from page to paying audience – you are now the CEO of your brand! In this groundbreaking half-day workshop we will look at how artists can successfully take on the challenging role of "producer" to generate their own opportunities. The ones who are most successful have to master a range of business skills, don a variety of hats, and learn to be expert jugglers.
Come learn to view your creative work from a business perspective and understand the need to think differently. Make smarter choices, not only now but also for the future of your show. It all seems a little overwhelming at times, but we will break it down into easily digestible bites. When you know what you're doing, it can actually be fun and fulfilling! Cost: $125, $85 for TRU members (see red registration box on this page).
COVID-19 scholarships still available - fill out an online scholarship application at https://forms.gle/BeGgYecFcaJUsNk18 and send a brief email to TRUnltd@aol.com requesting financial help.
"I just want to thank you for the amazing workshop you put on yesterday. It was the best six hours I have ever spent on Zoom … I was so riveted by all the speakers that I didn’t collapse until after it was all over.... I have been taking other workshops as well, but these particular speakers presented super useful information in a very relatable form – not too didactic or formal, but also without a lot of filler. Just straight-up, useful information." ~Daphne White (in CA)
"I can't thank you enough for the opportunity today. It was just so informative and inspiring!" ~Angela Polite
Led by TRU executive director and writer-producer Bob Ost. Guest speakers will include:
- dramaturg/director/producer Cate Cammarata of CreateTheater.com;
- entertainment attorney Eric Goldman;
- marketing expert Monica Hammond of Big Leap Brands, taking your show to the next stage;
- production advisor/strategist and producer Blair Russell of Show Shepherd, a strategic theatrical development company, and producer (Slave Play, off-Broadway's long-running immersive Sweeney Todd) and the new leader of TRU's producer development program's Foundations of Producing. www.blairrussell.net;
- self-producing playwright Phil Olson, a national award-winner with 18 published plays performed in over 400 cities in seven countries around the world.
Our curriculum (subject to change):
12:00-12:30 “Why Are You Doing This?” with Bob Ost
- If you don’t know where you’re going, you can’t know how to get there.
- How your goals affect your choices.
- Understanding your property and identifying your audience.
- Wearing many hats, one at a time.
12:30-1:15 "Legal Pitfalls and Protections" with attorney Eric Goldman
- Agreements: collaborator, options, contracts, and more.
- What you need to know when you ask for money. And what your responsibilities are.
- Underlying rights, intellectual property protections, licenses.
1:30-2:30 “Planning Ahead and Making it Happen” with producer Blair Russell
- Having a vision of what this play could be and how far it can go.
- Thinking and planning beyond your current production.
- Finding your team. It’s never a one-man show (even if it sometimes feels like it).
- Developing leadership and management skills.
- How much do things really cost? How much should you pay people? How to have those conversations and more.
2:30-3:30 “Finding & Creating Opportunities” with Cate Cammarata
- The impact the pandemic has had on the development process, and how to add "virtual" to your plan.
- The development options: table read, staged reading, showcase, festivals, cabaret, virtual and more.
- Getting your plays out there in the world: licensing, and getting the most out of it.
- Researching and booking tours.
- Fringes and festivals.
3:45-4:30 “Marketing, Promotion and Self-Promotion” with Monica Hammond
- Branding: The 4 most important brand assets for your show
- Audience: Creating your ideal audience avatar
- Digital Marketing: Finding your ideal audience online
- Budgeting: The marketing mix and how to spend your lean budget
- Partnerships: Using their audience to build yours
4:30-5:15 Keynote panel: "Successful Self-Producers Share Their Secrets" with Phil Olson, Bob Ost
- How to capitalize on this production in order to plant the seeds for the next step.
- Long-term strategies and sources of support.
- How to get help when you think you can't afford it.
- Persistence, persistence, persistence. (And how to best focus your energy.)
5:15-6:00 Q&A/break-out sessions for networking