Finding Our Way Back to the Off-Broadway We Love and Need
Friday 12/3 , 2021 at 5:00 eastern time
Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by making a donation or joining as a member.
In the room: producer Cody Lassen (upcoming How I Learned To Drive; Indecent, Spring Awakening revival; producing team of Tootsie, What the Constitution Means to Me, The Band's Visit, Significant Other) and Larry Rogowsky/In Fine Company (Moulin Rouge! Broadway, West End, Australia and N.A. National Tour, Jagged Little Pill Broadway, Australia and N.A. National Tour, Company, Angels in America, Natasha, Pierre & the Great Comet of 1812,; M. Butterfly; Off-Broadway: The Other Josh Cohen), and other producers talk about how off-Broadway has changed over the years, and what we have lost and hope to regain. . With a focus on the post-COVID show A Commercial Jingle for Regina Comet and its developmental path to production and the pandemic detours ... finding a producing model to fit the post-COVID climate ... and the overall need for a development ground for scrappy new works that may not quite fit into the high-stakes world of mainstream commercial theater.
is a Tony-nominated theatre producer and live entertainment consultant. Broadway productions include Indecent, the Deaf West Theatre revival of Spring Awakening, and the upcoming revival of Paula Vogel’s How I Learned to Drive. Currently running off-Broadway A Commercial Jingle for Regina Comet, the first new musical to open since the pandemic began. He has been part of the producing team for other Broadway productions including Tootsie, What the Constitution Means to Me, Torch Song, The Band's Visit, Macbeth and Significant Other. Upcoming: the first revival of Titanic, The Flamingo Kid, Steven Sater & Duncan' Sheik's Alice By Heart and Burt Bacharach's Some Lovers. In addition to producing his own projects, Cody consults for producers, theaters and agencies to help them discover how they should market their shows for the best chance of financial and critical success. Previously, he was the director of marketing for Los Angeles' Center Theatre Group and its three theaters: the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre. He is an active member of the Broadway League, the National Association of Musical Theatre, and serves on the Board of NY’s Vineyard Theatre. More info at codylassen.com
is a Grammy and multiple Tony Award-winning theatre producer Broadway credits include: Angels in America
(Tony Award for Best Revival of a Play); Moulin Rouge! (10 Tony Awards including Best Musical)
, Jagged Little Pill
(Grammy Award), Company
(starring Patti LuPone), Natasha, Pierre & the Great Comet of 1812
(starring Josh Groban), M. Butterfly
(starring Clive Owen); Disaster! The Musical,
and Significant Other
. Off-Broadway: The Other Josh Cohen, A Commercial Jingle For Regina Comet.
UK tour of Rock of Ages.
New musical The Outsiders
will premiere at the Goodman Theatre in Chicago. Upcoming on Broadway this spring Funny Girl
. Larry is on the Board of Broadway for Arts Education. Managing Partner at Creative Rights America, a development and licensing home for new theatre. Shows in development include the Broadway-bound musical Burlesque
, adapted from the film starring Christina Aguilera and Cher. Larry is a partner in MuseWorks, a creative NFT company for Broadway digital collectibles and beyond. Visit www.InFineCompany.com