Event Details
  • Non-members, please pay at least $8 to help keep us running.
    April 5, 2024
    5:00 pm - 6:45 pm
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Too Many Hats to Even Count: Meet Marketer and Multi-Hyphenate Jay Michaels
Friday 4/5 /24, at 5pm ET

Community Gathering on Zoom - register with the bright red reservation box to receive the Zoom link. These gatherings are a service for the theater community and are offered free for TRU members; we ask that non-members help keep us running by making a donation or joining as a member.

In the room: Jay Michaels of Jay Michaels Global Communications, director, stage and film producer, one-time actor and a marketing and promotion guru for over thirty years. Though straying into commercial theater from time to time, Jay has remained in the forefront of the independent theater and film movement since 1977 and was part of the original off-off Broadway movement in 1985. He'll offer insights into the birth, evolution and current state of indie and off-off-Broadway theater, as well as an overview of the changes in our industry. What does he miss from the early days, and are some things better? Are there exciting new opportunities for theater artists today? How have his marketing tactics changed, and what are the most effective ways of promoting your show in a post-shutdown world? He's been around for quite some time. What are some of his most memorable moments?


    is a producer/director, marketing and public relations executive, entrepreneur & educator. He has been part of the indie theater and film scene since 1985. In 1997, he took the knowledge he acquired as a casting director for New York Daily News commercials and production associate for KSL Media and PBS and founded the boutique PR firm that now bears his name. Jay Michaels Arts & Entertainment creates visibility for self-producing stage artists and production companies on the East & West coasts and in multiple film arenas. Stage clients include Planet Connections Theatre Festivity; Downtown Urban Arts Festival; Fresh Fruit Festival; New York New Works Theatre Festival; Richard Skipper Celebrates; the Improvisational Repertory Theatre Ensemble; Step1 Theatre Project; Medicine Show Theatre; Opera at Hunter College; Spotlight-On Festivals; Playwrights/Authors Doug DeVita, Gary Morgenstein, Patrick Hickey, Jr., Anthony J. Piccione, Antonia Kasper, and Dorian Palumbo; Cabaret Artists Lane Bradbury, Andrea Bell Wolff, and Rev. Mary and Granny's Blue-Mers. Film clients include award-winning filmmakers, Eliana Ujueta (“Beneath The Rock,” “The Airport Run”) and Ben Goldstein ("Jack London") and Steve Silver (“The Watchtower,”). JMA&E also produces live promotional events. Michaels presented live promo events for the HBO Summer Stage, Spotlight-On Film Festival, and the promo showings of UVX,” a live theater and film hybrid, which was a sponsor of the 2017 New York ComicCon. In 1999, he and Mary Elizabeth Micari formed Genesis Repertory Ensemble, a non-profit arts organization dedicated to giving opportunities to emerging artists in the stage and film (and live event) industries. A professor of communications at Kingsborough College, Michaels continues to appear as a guest speaker and artist throughout the tri-state area at universities and arts organizations.