With guest speakers Roger Gonzalez of Alliance Media Theatricals and LocalTheatreUSA.com, Monica Hammond of Big Leap Brands (former director of marketing for Davenport Theatrical Enterprises) and Toni Isreal of Realemn Productions (former managing director of Walker International Communications).

The shutdown of live theater threw many into a tailspin, but some rebounded and embraced the new medium of virtual performance to keep their projects moving ahead, and their passion alive. Bravo! Now how do you reach audiences? Are they the same people who support live theater? While production possibilities may be limited, audience bases have actually widened now that we can easily tap into markets beyond our geographic location. The landscape has changed, and will remain changed for some time. With little money to spend on traditional ad campaigns during these tough times, the emphasis on reaching new audiences has also shifted. A digital world needs a digital marketing strategy, of course. And we will look at facebook ad strategies, email marketing, adwords, partnerships with Goldstar/Groupon, etc. - all the tools we used before the shutdown. But how we use them now may be different.

Zoom session will open at 5:30pm eastern time for roundtable introductions of attendees; program will start at 6:00pm - come prepared with your best 20-second summary of who you are, and what you need. Free for TRU members, pay-what-you-can for non-members. Please use the bright red reservation box on our web page, or email or phone at least a day in advance (or much sooner): e-mail TRUStaff1@gmail.com / phone 833-506-5550