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Event Details
  • Weekend Intensive for Showcase Producing
    April 28, 2018 - April 29, 2018
    9:30 am - 6:00 pm
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2018 Weekend Intensive for Showcase Producing

Saturday and Sunday April 28th and 29th, 10:00am to 6pm
Nola Studios, 244 W. 54th Street, 5th floor
Early Bird Discount through 4/17 - save $50 to $60!

If you’re planning to produce or self-produce, do it right, do it smart, do it cost-effectively. Learn the ins and outs from experts with this once-a-year weekend workshop that offers basic and not-so-basic training for producers, geared to those producing at the in-the-trenches reading and Equity Showcase level. And with particular application for those planning to produce in the upcoming festivals.  We call it a "Boot Camp" but we will help you transform what can be an uphill battle into a smooth-running operation!

You will meet a phenomenal lineup of experts including Broadway producers RK Greene (Farinelli and the King, A Time to Kill, Peter and the Starcatcher), Jeremy Handelman (John Leguizamo’s Latin History for Morons, On the Town, The Chekhov Dreams, F@#king Up Everything, White's Lies), Patricia Klausner (The Band's VisitPippin! revival, Scottsboro Boys, Stick Fly), Cody Lassen (Indecent, Spring Awakening revival), Valerie Novakoff of Davenport Theatrical (Once on This Island)  and Cheryl Wiesenfeld (4-time Tony winner for Vanya & Sonia & Masha & Spike, Porgy & Bess, All the Way, Elaine Stritch: At Liberty); off-Broadway producer Sharon Weiss of Tweiss Productions and general manager Evan Bernardin of Evan Bernardin Productions; plus entertainment attorneys Lee A.G. Feldshon and Eric Goldman, casting director Robin Carus, Carnegie Hall production manager John Lant, financial consultant Bailie Slevin, marketing consultant Jay Michaels, publicist Jonathan Slaff and box office manager David Flora. The intensive will cover everything from Legal Requirements to Production Timeline and Budgeting to Raising Money and Marketing. Every aspect of showcase producing is broken down into easy-to-understand step-by-step modules, including a discussion of the differences between producing in a festival and producing on your own. Which is the best route for your project? Which will make you the most profit?

Limited to 50 participants.
Cost: $270
for non-member ($210 until April 17th)
$225 for TRU members ($175 until April 17th)
Membership/Workshop Package: $290 ($245 until April 17th)
Second attendee: $100

FESTIVAL SPECIAL: registrants accepted into FringeNYC, Planet Connections, Dream Up, Broadway Bound, NYMF or other festivals take $20 off (email TRUStaff1@gmail.com for code)

PLEASE DOWNLOAD AND FILL OUT THE APPLICATION: boot-camp_weekend_app2018. The information we ask for is useful in customizing the material presented to your needs. Download it, then pay through our store or by mailing a check to the address on the application.

Saturday April 28

 9:30-10am - coffee and cake/bagels

10:00 - keynote speaker: Patricia Klausner

10:15-10:45 - “Clarifying Your Goals: Why Are You Producing This?” with producer Patricia Klausner (The Band's VisitScottsboro Boys, Stick Fy, Pippin revival). Should your show be commercial or not-for-profit? In a festival or produced independently? How much should you be spending? How big a theater do you need? So much depends on what you hope to achieve. 

10:45-11:30pm –"What You Need to Know Before Asking for Money" with attorney Lee Feldshon.  Investments, donations and gifts - do you know the difference? We'll look at commercial, not-for-profit and fiscal sponsorship models, and what you need to know about each when asking for money for your production.

11:30-11:45 - BREAK

11:45-12:30 – "Legal Schmegal: Contracts, Options, Underlying Rights and More" with attorney Eric Goldman.  Additional legalities to consider: Do you have the right to produce this show? How do you go about getting the option? How do you do this without encumbering your property unnecessarily? Do you need to set up a legal entity to produce a showcase?

12:30-1:00 - "Producing Published Works: Licensing Made Painless" -  So you think that play you read or saw a while ago would make a great showcase for your actor friends. You still need permission to produce it, even in a low-profile showcase in a borough. Learn the right way to go about seeking those rights, and what the costs may be.

1:00-2:00 - LUNCH

2:00-2:30 - “Watching Your Figures: Putting Together a Smart Budget” with Evan Bernardin. An overview of basic line items in a showcase budget, and a realistic look at what things actually cost.

2:30-3:15 - "Union Codes & Contracts: Equity, SDC, DG, 802"  The gospel according to Actors Equity, and how it sets the rules for readings, showcases and beyond. Plus realistic expectations when dealing with the directors' union, the Dramatists Guild and the musicians' union. 

3:15-3:30 - BREAK

3:30-4:00 - "Box Office and Ticketing Options" with David Flora. This is a business. You need to be careful about money and accurately track your sales. There's no mystery to it: there are tried-and-true systems for handling this. And though you are ultimately responsible for your performance tallies, different ticketing options can be helpful in different ways. Which ticketing service will best serve your show?

4:00-5:00 - "Producing Smart: Fringes and Festivals, or On Your Own?" moderated by Bob Ost, with David Flora, producer Jeremy Handelman (John Leguizamo’s Latin History for Morons, On the Town, The Chekhov Dreams), general manager Evan BernardinSharon Weiss of Tweiss Productions. There are advantages to producing in the Fringe or a festival, but there are also trade-offs. We'll discuss what you need to consider before deciding the best (and potentially most profitable) path for your production.

5:00 - Keynote speaker: Broadway producer Cody Lassen (Indecent, Spring Awakening revival)

5:30pm-6:00pm – networking reception

Sunday, April 29

9:30-10am – coffee and cake/bagels

10:00-10:45 – "Putting Together Your Production Team" with John Lant, technical director of Carnegie Hall, artistic director Write Act Rep. Things to consider when hiring your design team, and what your designers need from you. 

10:45-11:30 – "How to Find (and Book) the Right Space" with John Lant. Black box or proscenium? Wing space, fly space, lighting and tech requirements, location and more. 

11:30-11:45 – BREAK

11:45 -12:30 –“Creative Fundraising (Please Don’t Put It on Your Credit Card!)” with financial advisor and producer Bailie Slevin. Crowdsourcing, different kinds of fundraisers and how to just get over it and ask for the money you need. We'll include belief systems and how they affect us, and understanding how money works.

12:30-1:15"Project Management: Setting Timelines, Managing Teams, Defining Outcomes" with Bailie Slevin. It pays to get the order right. How far in advance do you book a space? Hire your creative staff? Start the marketing? Raise the money?

1:15-2:15 - lunch

2:15-2:45 - "How to Run an Efficient Audition, and When, Why and How to Use a Casting Director” with Robin Carus of Robin Carus Casting.

2:45-3:30 - "Finding Your Audience: An Overview of Marketing" with Jay Michaels. Defining the basics: marketing, advertising, PR. And how does social media fit into all this? What are your most important expenses on a limited budget? How do you identify and reach your audience? Should a showcase producer ever do his own marketing?

3:30-4:15 - "The Essentials of Successful PR" with Jonathan Slaff of Jonathan Slaff & Associates. What goes into an effective press release? When should releases be sent out? How do you stand out from the crowd?

4:15-4:30 – BREAK

4:30-5:15 - "Next Steps: What Happens After That Showcase (and How to Prepare)?" moderated by 4-time Tony Award winner producer Cheryl Wiesenfeld with RK Greene of The Storyline Project, Valerie Novakoff, associate producer Davenport Theatrical Productions. The best way for your show to have a future is to plan ahead the moment you decide to produce that first showcase, festival presentation or reading. A panel of producers will talk about the steps they took to grow their brand.

5:15 - Keynote speaker: Cheryl Wiesenfeld

5:30-6:00pm - networking reception

Panelists
  • EVAN BERNARDIN

    Evan Bernardin Productions is a general management and production company specializing in consulting and management for theatrical productions. They have supported the development of projects headed for the Broadway and Off-Broadway markets. National Tours: Million Dollar QuartetCharlie Brown Christmas Live. Select Off Broadway: AfterglowMustDiasporaCounting Sheep. EBP has worked with the New York Musical Theatre Festival (NYMF), Broadway Cares Equity Fights AIDS (BCEFA), Fringe (NY & LA), The Workshop Theatre Company, and The Make A Wish Foundation; collaborative projects include performances at Lincoln Center, The United Nations, Cornell University, Georgetown's Gaston Hall, The Culture Project, The Ohio Theatre, and The Metropolitan Museum of Art. www.evanbernardinproductions.com 

  • ROBIN CARUS

    (Casting Director, CSA) has cast everything from iconic commercials to groundbreaking theatre to independent films and television. Current projects include the Antonyo Awards (Apollo Theater), The Remarkable Mister Holmes (North Coast Rep), Hits! The Musical (National Tour), Pay the Writer (in development) Recent Film: The Thursday Night Club, Green Flake Recent Theatre: Surviving The Rosenthals (Teatro La Tea), Chicken & Biscuits (Queens Theatre). Robin won the Webby, Telly, Hermes, Davey Awards for her contribution to Project Sing Out!  She cast virtual benefits and fundraising events for Governor Gretchen Whitmer of Michigan, Fair Fight and the Warnock/Ossoff campaigns in Georgia, the Hudson Guild, the New Works Virtual Festival for the Actors Fund, the World Union For Progressive Judaism, and Hadassah International. For almost 10 years she was the Casting Director for TheatreworksUSA, America's oldest and largest theatre for family audiences, where she solely cast over 200 national tours and countless works in development, as well as their Off-Broadway series at the Lucille Lortel Theatre - including a revival of SeussicalShe is a proud member of the Casting Society of America.

  • LEE A. G. FELDSHON

    has over 25 years of experience in entertainment and corporate law. He launched his private practice, Feldshon Law PLLC, in 2018.  He represents producers, co-producers, composers, bookwriters, lyricists, directors, and other creatives in the live theatrical industry. He represented the New York Musical Theatre Festival from its 2004 founding to its dissolution.  He was production counsel for the Broadway revival of Pump Boys & Dinettes, and represented a Tony-award winning actor) in connection with the Tony-award winning Broadway musical The 25th Annual Putnam County Spelling Bee.  He represents the producers and/or authors of other live theatrical works including Stranger Sings! The Musical Parody, EPIC, Lizard Boy, Islander-A New Musical, Mozart-The New Musical, Dangerous-A New Musical, Who's Your Baghdaddy? Or How I Started the Iraq War, Desperate Measures (2018 Drama Desk Awards for Original Music and Original Lyrics), Rooms, and others. He is also co-producing Austen's Pride: A New Musical of Pride and Prejudice.  He negotiates screenplay option/purchase agreements and financing documents for film producers, and has worked as film production counsel for  Fly Away (SXSW Official Selection) and the documentary Darkon: An American Fantasy (2006 SXSW Audience Award). While Director of Legal Affairs and Business Development of the Radio City Entertainment division of Madison Square Garden, L.P., he worked on The Radio City Christmas SpectacularA Christmas Carol, and Rockettes performances. As a Levine Plotkin & Menin associate, he worked on Rent (Broadway, touring), The Wild Party (Broadway), De La Guarda (Off Broadway), and other shows. He started his career as a corporate associate at White & Case.  In addition, he handles trademark and copyright registrations for clients, and represents talent management companies.  He received a B.A. from Columbia College in 1991 (magna cum laude, Rhodes Scholar State Finalist) and a J.D. from Columbia Law School in 1994 (Harlan Fiske Stone Scholar). Bar Admissions: New York.

  • DAVID FLORA

    has worked as Box Office Treasurer for some of the major off-Broadway and showcase theaters in the New York area including both the 98-seat and 55-seat Abingdon Theatre Company spaces, the 99-seat Peccadillo Theatre Company, the 130 seat Stage 72 at The Triad,  the flexible 99 to 160-seat St. Clement's Theatre and the 499-seat Gramercy Theatre, among others. He has worked with Ovation and Webtix, Vendini, Brown Paper Tickets and Telecharge. Outside of Manhattan he has run box office for the Molloy College Madison Theatre, Actors Theatre of Louisville and Merrimack Repertory Theatre. He worked as Charlotte Wilcox's assistant at Charlotte Wilcox general management and is currently running box office at St. Clement's Theatre for off-Broadway's Babette's Feast. 

  • ERIC GOLDMAN

    For over 25 years, Eric has provided legal services to Emmy, Grammy, Oscar and Tony award winning talent, and to technology and internet entrepreneurs. Recent projects include representing the writers of the Broadway smash hit Come from Away and the producers of the highly successful Off-Broadway musical parody of the television show Friends. Before launching his own firm in 2011, Eric worked for 15 years as a Senior Associate for entertainment attorney Mark Sendroff of Sendroff & Baruch LLP. Eric also served as in-house counsel for St. Martin’s Press and Hertz Computer. His first job out of law school was working as an associate for copyright guru Stanley Rothenberg.  Eric is a graduate of the University of Pennsylvania and New York University School of Law.

  • RK GREENE

    is a producer of the Tony Award winning Broadway and off-Broadway hit Peter & the Starcatcher as well as Farinelli and the King and A Time to Kill.  As an entrepreneur, R.K. has started several businesses over the years. A theatre professional since 1978, he was a founding member of the Seattle Group Theatre, a multi-cultural ensemble that produced its own work. In 2000, he founded The StoryLine Project, LLC, a commercial theater production company, to develop new plays and musicals. SLP made its debut as an above line producer for the Off Broadway hit, Room Service, and went on to produce Love Child, by Daniel Jenkins and Robert Stanton, Cougar The Musical, and Terms of Endearment with Molly Ringwald.  In the non-profit world, R.K. is the Marketing Director at The Directors Company and helped to transfer Irena’s Vow to Broadway and produced several shows at 59E59 Theaters. Currently in development is the new musical Beau by Douglas Lyons and Ethan D. Pakchar. The world premiere album is available on the Sony Masterworks label, www.StoryLineProject.com.  

  • JEREMY HANDELMAN

    is a two-time Tony Award nominated producer whose many credits include John Leguizamo’s Latin History for Morons (Broadway and National Tour), the Broadway revival of On the Town, the Off Broadway and regional production of the rock musical comedy Brooklyn Crush, formerly F#%king Up Everything (NY Times Critics' Pick & Best New Musical nominee), White’s Lies and the acclaimed production of The Chekhov Dreams. He is one of the lead producers of Dearly Beloved, a fully immersive theater production slated for 2020, and is on the producing team for several Broadway-aimed musicals currently in development. Jeremy is the founder of Off The Leash Productions, where he produces a wide range of marketing and entertainment video including commercials, promos, web videos and performance shoots (OffTheLeashProductions.com). Past Lives: Vice President, Programming of CBS Sports; Vice President, Programming Sales for Wink Communications. Other Lives: Co-President of the Brown University Club in New York; serves on the board of Houses on the Moon Theater Company and served for many years on the board of Theater Resources Unlimited.

  • PATRICIA R. KLAUSNER

    Ms. Klausner has produced, written and assistant directed theater since 1990. While she has invested in many Broadway shows, she is credited as a Co-Producer on The Band's Visit (Tony, Best Musical), Pippin (Tony, Best Revival), Trip to Bountiful, Stick Fly and The Scottsboro Boys; National Tours: The Band's Visit, Pippin; and in London:  The Scottsboro Boys.  She is the Co-Executive Producer of the film Wakefield starring Bryan Cranston and Jennifer Garner.  Other theatrical and business credits include Managing Director of Shotgun Productions/Global Arts Initiative since 1995, Managing Director of the Steps Beyond Foundation, General Manager of The Donald Byrd Dance Foundation (1996-1999), conceiver of the multimedia piece The Tides of Intolerance (The Asia Society, NYC, 1996), Director of Marketing for Steps on Broadway (2001-2018), editor of a weekly financial trade publication, and consultant for various cable television companies and arts businesses. She currently holds the position of Director of Investor Relations for a theatrical fund and is working with the lead producer on the new musical by Ahrens & Flaherty, Marie: Dancing Still.  She sat on the Board of Directors and is a past Vice President of Media Audit International and served as a Co-Director of Theater Resources Unlimited's Producers Development Mentorship Program. Ms. Klausner has a Ph.D. in sociology and has taught women's studies, race relations, and criminology at the University of Delaware and Montclair State College. She currently sits on the Marymount Manhattan College Dance Advisory Board, and is a graduate of CTI.

  • JOHN LANT

    (Creative Producer / Artistic Director / Consultant) 40-year veteran in the entertainment in over 700 television, film, theatre/music tours, and live theater. Pre-Covid: Production Manager at Carnegie Hall since 2006-2020 season for over 2,000 events. Award-winning producer, director, writer, lighting/set designer at Interlochen, Cal Arts, Ricardo Montalban, Powerhouse, Glendale Center, Hollywood Playhouse, Long Beach Playhouse, the Jewel Box Theatre Center and Write Act Repertory garnering DramaLogue, Diamond, ADA, NAACP Awards, LA Weekly and Backstage Pick of the Week, Garland and Valley Theatre (LA) nods. Executive Producer New Frequency - Theatre of the Mind 150 original Radio Dramas for SIRIUS/XM Radio's Sonic Theatre - Ranked #1 Radio show. Mentored with Jonathan Sanger & Chanticleer Films for two shorts that won an Emmy and an Oscar, Howard Storm CBS Radford and TRU PDMP Master fellow under Jane Dubin and Jennifer Issacson.  Directed TV / Pilots Symphology, Carrot Talk, BET JAZZ Master Awards (1&2), Toronto Independent Shorts Awards, Funiki-Jam Season 2, and Anonymous Confessions. 14 Off-Broadway Lead Producing (union and non-union) credits include FABULOUS! 2By Tennessee WilliamsLili Marlene, Frankenstein, It Came from Beyond, Wicked Frozen, Teen Party Massacre, SWING!, Wicked City Blues, Great Cat Massacre, GEEKS! (St. Luke's & Actors Temple). Recent Pre-COVID LA productions: Finest Hour (Winston Churchill), Wicked Wicked Mae West, The Lester Young Story, and Frank and Eva. TV/Film Credits include King of New York, The Freshman, Army of Darkness, Renegade, Power Rangers, and HBO Max's The Flight Attendant (CCO Supervisor). Tours include Phantom of the Opera, Singin' in the Rain, Gypsy, and EvitaCurrent Off-Broadway pre-production Pearl Bailey Musical (with Tony winning team members of Dreamgirls! and Hamilton). Development Director/Consultant - Twisted Media NYC, Nathan Murphy Prod, Gatehouse Entertainment, Tin Mirror Prod and Trinity Theatrics for new network and streaming content. COVID Compliance Officer for Film/TV/Theatre.

  • CODY LASSEN

    is a Tony-nominated theatre producer and live entertainment consultant. Broadway productions include Indecent, the Deaf West Theatre revival of Spring Awakening, and the upcoming revival of Paula Vogel’s How I Learned to Drive. Currently running off-Broadway A Commercial Jingle for Regina Comet, the first new musical to open since the pandemic beganHe has been part of the producing team for other Broadway productions including Tootsie, What the Constitution Means to MeTorch SongThe Band's VisitMacbeth and Significant Other. Upcoming: the first revival of Titanic, The Flamingo Kid, Steven Sater & Duncan' Sheik's Alice By Heart and Burt Bacharach's Some Lovers. In addition to producing his own projects, Cody consults for producers, theaters and agencies to help them discover how they should market their shows for the best chance of financial and critical success. Previously, he was the director of marketing for Los Angeles' Center Theatre Group and its three theaters: the Ahmanson Theatre, Mark Taper Forum and Kirk Douglas Theatre. He is an active member of the Broadway League, the National Association of Musical Theatre, and serves on the Board of NY’s Vineyard Theatre. More info at codylassen.com

  • JAY MICHAELS

    is a producer/director, marketing and public relations executive, entrepreneur & educator. He has been part of the indie theater and film scene since 1985. In 1997, he took the knowledge he acquired as a casting director for New York Daily News commercials and production associate for KSL Media and PBS and founded the boutique PR firm that now bears his name. Jay Michaels Arts & Entertainment creates visibility for self-producing stage artists and production companies on the East & West coasts and in multiple film arenas. Stage clients include Planet Connections Theatre Festivity; Downtown Urban Arts Festival; Fresh Fruit Festival; New York New Works Theatre Festival; Richard Skipper Celebrates; the Improvisational Repertory Theatre Ensemble; Step1 Theatre Project; Medicine Show Theatre; Opera at Hunter College; Spotlight-On Festivals; Playwrights/Authors Doug DeVita, Gary Morgenstein, Patrick Hickey, Jr., Anthony J. Piccione, Antonia Kasper, and Dorian Palumbo; Cabaret Artists Lane Bradbury, Andrea Bell Wolff, and Rev. Mary and Granny's Blue-Mers. Film clients include award-winning filmmakers, Eliana Ujueta (“Beneath The Rock,” “The Airport Run”) and Ben Goldstein ("Jack London") and Steve Silver (“The Watchtower,”). JMA&E also produces live promotional events. Michaels presented live promo events for the HBO Summer Stage, Spotlight-On Film Festival, and the promo showings of UVX,” a live theater and film hybrid, which was a sponsor of the 2017 New York ComicCon. In 1999, he and Mary Elizabeth Micari formed Genesis Repertory Ensemble, a non-profit arts organization dedicated to giving opportunities to emerging artists in the stage and film (and live event) industries. A professor of communications at Kingsborough College, Michaels continues to appear as a guest speaker and artist throughout the tri-state area at universities and arts organizations.

  • VALERIE NOVAKOFF

    is the Associate Producer at Davenport Theatrical Enterprises, Ken Davenport’s theatrical and media producing company. As Associate Producer, Valerie is engaged in all aspects of developing, producing, and managing major Broadway productions and tours, including the critically acclaimed revival of Once On This Island and Gettin’ the Band Back Together, as well as developmental readings and workshops. Valerie was previously the Assistant Producer at Jeffrey Finn Productions, Broadway productions included An Act of God starring Sean Hayes and Sunday in the Park with George starring Jake Gyllenhaal and Annaleigh Ashford, and oversaw the corporate events division Hot on Broadway. As part of general management office 321 Theatrical Management, select productions include WickedFun Home, If/Then, andSpongeBob SquarePants. Valerie worked for director Des McAnuff (dramaturgy work on Dr. Zhivago and several projects in development) and in the events department of The Drama League. Independently, Valerie is the Associate Producer of the first-ever app-enabled theatrical event Blank! The Musical, a fully improvised Off-Broadway musical currently running at the Broadway Comedy Club. As a creative producer, Valerie champions innovative and insightful storytelling. Valerie studied Dramatic Literature and Producing at New York University.

  • JONATHAN SLAFF

    has been an independent press agent since 1988. He solicits print and broadcast media outlets for news/feature story coverage, arts reviews and photo placement. He is one of the few press agents in New York who takes his own press photos. He specializes in advocating for new work. Clients include cultural institutions, professional theater and dance companies, fundraising and civic events, government agencies, NGO's and self-producing artists of various kinds, primarily in New York City and vicinity. He also offers audience development services. Jonathan Slaff is possibly New York's most active publicist in the specialty of international cultural events. From 1989 to 2005, as press agent of La MaMa E.T.C. ("Theater of the World"), he represented scores of theater and dance events from Eastern Europe, Latin America and the far east. He was editor for five years of JapanINFO, the bi-monthly cultural newsletter of the Consulate General of Japan in New York. New York theatrical clients have also included Shakespeare in the Parking Lot, Theater for the New City, New Federal Theatre, The Negro Ensemble Company, Inc., Czechoslovak-American Marionette Theatre, The Drilling Company Theatre, Workshop Theatre Company, Kings County Shakespeare Company, The American Place Theatre and Ubu Repertory Theater. Musical clients have included violinist Mari Kimura and two 
    Klezmer attractions, The Klezmer Conservatory Band and The Klezmer Mountain Boys. Artists represented have received 17 Obies, three Bessies, Lucille Lortel, Theater World, and Outer Critics Circle Awards. His success stories include (while press agent for La MaMa) the launch of one of New York's most successful and cutting-edge theatrical  attractions, Blue Man Group. (www.jsnyc.com)

  • BAILIE SLEVIN

    is the founder of Financial Wellness Companion, Entertaining Finance, and is the current Sales Trainer at MediaRadar. She has made a study of language and how people communicate value, be it screenwriting, playwriting, sculpting, performing, painting, or commercial sales. Bailie helps to translate the creator’s passions to others in a business setting. With her15 years in the personal financial planning industry, Bailie developed a niche in the arts and freelance communities, specializing in working with people with an uneven income. She has also spent significant time in the theatre industry as a stage manager, general manager, and producer. She is a Life Purpose Life Coach and a New York Mental Health Peer Specialist. She lives in New York City with her rescue pup, Lorelai.

  • SHARON WEISS

    With Eileen B. Weiss, partner in Tweiss Productions. Associate Producers of  Forbidden Broadway: Alive & Kicking, Forbidden Broadway Comes Out Swinging. Producers of Hell's BellesA Short Wake, Between the Lines, NY revival of Goodtime Charley. In development: How to Marry a Divorced Man; Appendage

  • CHERYL WIESENFELD

    Following a career in publishing, Cheryl began her theatre producing career in 1998. Broadway: The Great Society, The Heidi Chronicles, All The Way, Rocky, Vanya & Sonia & Masha & Spike, The Gershwins’ Porgy and Bess, A Steady Rain, Legally Blonde, Dirty Rotten Scoundrels, ‘night Mother, Caroline or Change, Elaine Stritch At Liberty, and Hedda Gabler. Off Broadway: 10th Anniversary Exonerated, Play Dead, In The Continuum, Shockheaded Peter, Talking Heads, The Exonerated, The Waverly Gallery. Film: Elaine Stritch: Shoot Me. Current: Ain’t Too Proud- The Temptations musical. Upcoming: The Harder They Come. Cheryl has produced shows that have spawned national and international tours and sit down productions, regional productions, and London engagements which have grossed hundreds of millions of dollars. Cheryl has won numerous awards for her productions including the Drama League, Drama Desk, Lucille Lortel, New York Drama Critics Awards and 4 Tony Awards. She has been honored by Theater Resources Unlimited with “The Spirit of Theater” award in 2007, and The Houses on The Moon Amplify 2015 Award for her support in championing the unheard voice. Her board commitments: Theater Resource Unlimited where she co-founded the TRU mentorship program. The program to date has mentored over 200 commercial producers and self producing artists. Cheryl is on the board of Silver Hill Hospital in New Canaan, Connecticut, and is on the Honorary Council of Long Wharf Theatre in New Haven Connecticut. Cheryl continues her mentoring work and speaks at universities, on panels and for different organizations. She is in her second year of curating a theatre program with the title - Theatre that changes OUR World- at The Quick Center at Fairfield University.
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