Event Details
  • April 30, 2016
    10:00 am - 6:00 pm
  • May 1, 2016
    10:00 am - 6:00 pm
Weekend Intensive for Showcase Producing

Desotelle Nu•Box Theater, 300 W. 43rd St., 3rd Floor

Basic and not-so-basic training for producers, geared to those of you producing at the in-the-trenches reading and Equity Showcase level, with particular application for those planning to produce in the upcoming summer festivals.

Featuring a phenomenal lineup of experts covering everything from Legal Requirements to Production Timeline and Budgeting to Raising Money and Marketing. Every aspect of showcase producing, broken down into easy-to-understand step-by-step modules. Including a discussion of the differences between producing in a festival and producing on your own.

Keynote speakers will include Tony® Award winning Broadway producers Margot Astrachan (A Gentleman's Guide..., The Realistic Joneses), Tom Smedes (Pippin, The Visit, Peter and the Starcatcher, Mothers and Sons), Bruce Robert Harris and Jack W. Batman (On The Town, You Can't Take It With You, The Scottsboro Boys, Pippin, Clybourne Park, Nice Work If You Can Get It), and Cheryl Wiesenfeld (All the Way, Vanya & Sonia & Masha & Spike, The Gershwin's Porgy & Bess, Elaine Stritch: At Liberty). Scroll down for full bios of our entire fabulous faculty.

Limited to 30 participants.

Cost: $270 for non-member (early bird $210 if you register before April 15th);
$225 for TRU members (early bird $175 if you register before April 15th).
Membership/Workshop Package: $290 ($245 if you register before April 15th)
Second attendee: $100

FESTIVAL SPECIAL: registrants accepted into Planet Connections, MITF, Fringe, NYMF or other festivals (email TRUStaff1@gmail.com with code), $195

PLEASE DOWNLOAD AND FILL OUT THE APPLICATION. The information we ask for is useful in customizing the material presented to your needs. Download it, then pay through our store or by mailing a check to the address on the application.

Saturday April 30th

 9:30-10am - coffee and cake/bagels
10:00 - keynote speaker: Margot Astrachan (A Gentleman's Guide...., The Realistic Joneses, Ghost the Musical tour, Nice Work If You Can Get It, upcoming: The Countess of Storyville) - "Being a Producer: Perception versus Reality"

10:15-10:45 - “Clarifying Your Goals: Why Are You Producing This?” with producers Patrick Blake and Patricia Klausner. Should your show be commercial or not-for-profit? In a festival or produced independently? How much should you be spending? How big a theater do you need? So much depends on what you hope to achieve. 

10:45-11:30pm –"What You Need to Know Before Asking for Money" with attorney Eric Goldman. Investments, donations and gifts - do you know the difference? We'll look at commercial, not-for-profit and fiscal sponsorship models, and what you need to know about each when asking for money for your production.

11:30-11:45 - BREAK

11:45-12:30 – "Legal Schmegal: Contracts, Options, Underlying Rights and More" with attorney Erach Screwvala.  Additional legalities to consider: Do you have the right to produce this show? How do you go about getting the option? How do you do this without encumbering your property unnecessarily? Do you need to set up a legal entity to produce a showcase?

12:30-1:00 - "Producing Published Works: Licensing Made Painless" with Caitlin Bartow, business affairs supervisor at Samuel French.

1:00-2:00 - LUNCH

2:00-2:30 – "Putting Together Your Production Team" with John Lant, technical director of Carnegie Hall, artistic director Write Act Rep. Things to consider when hiring your design team, and what your designers need from you. 

2:30-3:00 – "How to Find (and Book) the Right Space" with John Lant. Black box or proscenium? Wing space, fly space, lighting and tech requirements, location and more. 

3:00-3:30 – "The Biggest Bang for Your Buck: Securing Resources at the Best Price Possible" with John Lant

3:30-3:45 - BREAK

3:45-4:30 - "Union Codes & Contracts: Equity, SDC, DG, 802" with attorney Diane Krausz.  The gospel according to Actors Equity, and how it sets the rules for readings, showcases and beyond. Plus realistic expectations when dealing with the directors' union, the Dramatists Guild and the musicians' union. 

4:30-5:15 - "Producing Smart: Fringes and Festivals, or On Your Own?" with Jeremy Handelman, and Brock Hill (Artistic Director, Planet Connections Festivity)There are advantages to producing in the Fringe or a festival, but there are also trade-offs. We'll discuss what you need to consider before deciding the best (and potentially most profitable) path for your production.

5:15 - Keynote speech: Bruce Robert Harris and Jack W. Batman (Natasha, Pierre and the Great Comet of 1812,  On The Town, You Can't Take It With You, The Scottsboro Boys, Pippin, Clybourne Park, Nice Work If You Can Get It) - "It's Not Where You Start, It's Where You Finish"

5:30pm-6:00pm – networking reception

Sunday May 1st

9:30-10am – coffee and cake/bagels

10:00-10:15 - keynote speaker: Tom Smedes producer (The Visit, Matilda, Pippin, Next Fall, upcoming: Bandstand) and general manager

10:15-10:45 - "Project Management: Setting Timelines, Managing Teams, Defining Outcomes" with financial advisor and producer Bailie Slevin. It pays to get the order right. How far in advance do you book a space? Hire your creative staff? Start the marketing? Raise the money?

10:45-11:15 - “Creative Fundraising (Please Don’t Put It on Your Credit Card!)” with financial advisor and producer Bailie Slevin. Crowdsourcing, different kinds of fundraisers and how to just get over it and ask for the money you need. We'll include belief systems and how they affect us, and understanding how money works.  

11:15-11:30 – BREAK

11:30 -12:30 – “Watching Your Figures: Putting Together a Smart Budget” with Tom Smedes. An overview of basic line items in a showcase budget, and a realistic look at what things actually cost.

12:30-1:30 - LUNCH

1:30-2:00 - "How to Run an Efficient Audition, and When, Why and How to Use a Casting Director” with casting director Bob Kale of Bob Kale Casting, fomerly of Moss Kale Anastasi Casting. 

2:00-2:30 - "Box Office and Ticketing Options" with Emileena Pedigo, executive producer of the Show Goes on Productions. This is a business. You need to be careful about money and accurately track your sales. There's no mystery to it: there are tried-and-true systems for handling this. And though you are ultimately responsible for your performance tallies, different ticketing options can be helpful in different ways. Which ticketing service will best serve your show?

2:30-2:45 – BREAK

2:45-3:30 - "Finding Your Audience: An Overview of Marketing" with Jay Michaels. Defining the basics: marketing, advertising, PR. And how does social media fit into all this? What are your most important expenses on a limited budget? How do you identify and reach your audience? Should a showcase producer ever do his own marketing?

3:30-4:15 - "The Essentials of Successful PR" - with Jay Michaels. What goes into an effective press release?

4:15-4:30 – BREAK

4:30-5:15 - "Next Steps: What Happens After That Showcase (and How to Prepare)?" – moderated by Tony winning producer Cheryl Wiesenfeld, with producers Pat Blake, Tony winner David Elliott, Theresa Wozunk (The Gershwin's Porgy & BessLiberty A Monumental New Musical). The best way for your show to have a future is to plan ahead the moment you decide to produce that first showcase or reading. A panel of producers will talk about the steps they took to grow their brand beyond a showcase.

5:15: Keynote speech: Cheryl Wiesenfeld: "It's All About You!"

5:30-6:00pm - networking reception


    is a commercial theatrical producer based in New York. Producer of the upcoming The Countess of Storyville, Around The World In Eighty Days National Tour, the National Tour of Ghost the Musical, the Tony Award winning Broadway musical A Gentleman's Guide to Love and Murder and the Broadway play The Realistic Joneses, as well as the recent Nice Work If You Can Get It on Broadway; in addition, she was a producer of the musical Busker Alley and the revival of On a Clear Day You Can See Forever among others. She was the American Artistic Director of the Jermyn Street Theatre in London, and The Kings Head Theatre in London, and has had over 30 years’ experience producing special events for Arts Organizations such as The York Theatre Company, The Theatre Museum, and BritArts of The St. George’s Society, which featured British and American theatre professionals in readings and panels in New York. She is a Director of The New York Musical Theatre Festival (NYMF), a Director of The League of Professional Theatre Women, and a Director of The Episcopal Actors Guild. Ms. Astrachan is a member of The Association of Performing Arts Presenters, The National Alliance For Musical Theatre, The Broadway League, The Dramatists Guild, the Advisory Board of TRU, British American Business, Inc. and BAFTA. She is a graduate of CTI (The Commercial Theatre Institute).


    is currently the Business Affairs Supervisor at Samuel French Inc., managing contracts and legal correspondence with clients, customers and vendors from all over the world. Prior to Samuel French, Caitlin was a director/dramaturg with a focus on new play development as well as a playwright/devisor with an interest in immersive theatrical experiences. She graduated from Stony Brook University in December 2012 with a BA in Theatre.


    is a writer/producer based in New York and San Francisco, and Founding Artistic Director of Rhymes Over Beats, a hip hop theater company. In New York theater, he is a producer of the off-Broadway revival of The 39 Steps, the off-Broadway transfer of Bedlam Theater Company's dual productions of Hamlet and Saint Joan, and is currently producing My Life Is a Musical (from the TRU Voices series) which had a debut production at Bay Street Theatre. He was one of the producers of Play Dead! at The Players Theatre, he has produced In the Continuum at Perry Street Theatre, Noah's Archive, Joe Fearless, The Exonerated (Lucille Lortel, Drama Desk, Outer Critics Circle and Court TV's Scales of Justice Award) and The Soap Myth at Southstreet Seaport. He also produced Dirty Works at the Edinburgh Fringe Festival. He was Executive Producer for the short film, The Igloo, and the feature film Mr. Smith Gets a Hustler. Patrick is a proud board member of TRU.


    a partner in Perry Street Theatricals, won a Tony Award for his first Broadway show, Vanya and Sonia and Masha and Spike, which also won Drama Desk, Drama League, Critics Circle, Outer Critics Circle awards. He recently produced the Broadway production of Dames at Sea. Previously: My Life Is a Musical (which he found in the TRU Voices series) at the Bay Street Theatre, and Bedlam Theater Company's Hamlet and St Joan at 45 Bleecker. In 2011 he produced the Lend Me A Tenor The Musical in London's West End, which was nominated for the coveted Olivier Award. In New York he has also produced Here Lies Jenny starring Bebe Neuwirth, as well as Obie winning productions of In The Continuum and An Oak Tree.


    has more than 20 years of experience as an entertainment attorney. While Eric specializes in theatre law matters, including project financing, Eric also practices in the film, television, music, music publishing and new media fields. As an artist’s representative, Eric has worked on behalf of numerous award winners, including Tony-award winners Howell Binkley, Jason Robert Brown, Jerry Mitchell, Marc Shaiman and Scott Wittman and Academy Award winner Howard Shore. Eric also works as a producer’s representative, including serving as production counsel to the Tony Award winning producers of DEF POETRY JAM and several Tony Award winning producers. In addition to Broadway, Off-Broadway and Independent projects, Eric has worked for producers and artists in connection with productions seen around the world, including London, Sydney, Tokyo and China. Eric also regularly counsels not-for-profit theatres such as Northlight Theatre in Chicago and Blank Theatre in Los Angeles. In other media, Eric has represented American Idol vocal coach Debra Byrd in the negotiation of merchandising and master class seminar agreements, and has negotiated web site development, maintenance and rights acquisition agreements for Broadwayworld.com, the LEGO Bionicle’s website and for Dick Morris’ VOTE.COM web site


    is a Tony Award nominated producer whose many credits include the Broadway revival of On the Town, the hit rock musical comedy Brooklyn Crush (formerly F#%king Up Everything: Off-Broadway, Washington, DC and NYMF) and White's Lies (New World Stages). Most recently, he helped raise front money for a very exciting new Broadway-bound musical that he's not at liberty to publicly reveal. Jeremy is the author of The Bronx Balmers, Tic-Tac-Toe and several short plays. He is the founder of Off The Leash Productions, where he produces promotional videos and commercials and provides videography coverage for live performances and events. In a previous life as a television executive he was Vice President, Programming for CBS Sports. Jeremy is a proud board member of TRU.

    Since forming their partnership, Bruce and Jack have produced over four dozen plays and musicals together including: Broadway - Pippin (Tony Award, Drama Desk Award, Outer Critics Circle Award, Drama League Award), Clybourne Park (Tony Award, Pulitzer Prize), On The Town (Tony, Drama Desk, Outer Critics and Drama League Award nominations), You Can’t Take It With You (Tony, Outer Critics and Drama League Award nominations), The Scottsboro Boys (Tony Award nomination), Nice Work If You Can Get It (Tony Award and Grammy Award nominations), Bonnie and Clyde (Drama Desk Award nomination); Lincoln Center - I Am Harvey Milk; Los Angeles – Carrie the Musical (Ovation Award nomination, LA Drama Critics’ Circle nomination); London - The Scottsboro Boys (London Critics’ Circle Award and London Evening Standard Award, Olivier Award nomination), My Trip Down The Pink Carpet, By Jeeves; Off Broadway – Straight (current), The 39 Steps.  Sunnyspotproductions.com.


    is a New York based director.  He is known for ensemble based, organic work.  He is the Producing Artistic Director of the Planet Connections Festivity and Artistic Director of the Altruistic Theatre Company.  Selected projects include: Current project - Helvetica (Rising Sun, Planet Connections); Mistakes Madeline Made, Books on Tape, Humans Anonymous (Tongue in Cheek Prod); Civilization! (Planet Connection Festivity); Choose Your Grown Adventure, Wardrobe of the Living Dead (Altruistic Theatre); Invoice (Leela Theatre Festival).


    A partial list of the projects Bob has worked on as a casting director would include: Broadway—A Tale Of Two Cities, Little Women-The Musical*, Souvenir, King Hedley II (August Wilson), An Inspector Calls*, The Who's Tommy*, How to Succeed . . . (1995)*, Titanic-The Musical*, The Life, Jekyll & Hyde*, The Scarlet Pimpernel. Also A Christmas Carol and The Wizard of Oz* at Madison Square Garden. Off-Broadway includes—Bedbugs!! The Musical (APA and ArcLight), Frank McGuinness' Gates Of Gold, Dracula, Dietrich & Chevalier, Over the River and Through the Woods, Avow, The Deep Throat Sex Scandal, Tap Dogs. Tours include—The Best Little Whorehouse in Texas starring Ann-Margret, Barry Manilow's Copacabana, Nunsense (25th Anniversary Tour), Bring in da Noise, Bring in da Funk starring Savion Glover. Television includesHBO's Scarred City, Due South, Elmo’s World: Happy Holidays!, PBS Sesame Street, As The World Turns, and the miniseries Sally Hemmings (NY Casting). Feature Film includesJack & Jill (additional NY Casting), You Don't Mess With The Zohan (additional NY casting), I Now Pronounce You Chuck and Larry (additional NY casting), Beavis and Butthead Do America (NY Voice Casting), The Quest for Camelot (NY Voice Casting), Looney Tunes: Back in Action (NY Voice Casting), Big Daddy (NY Casting), Little Nicky (NY Casting). Bob has also cast for Atlanta Theater of The Stars, Goodspeed Musicals, Pittsburgh Civic Light Opera, North Shore Music Theatre, Dallas Summer Musicals, and Ford's Theatre. See www.bobkaleonline.com for more information. (* Designates National Tour as well)


    has produced, written and assistant directed theater. She is one of the producers of the Tony Award winning revival of Pippin and The Trip to Bountiful on Broadway. Previously she was a producer of the Broadway shows The Scottsboro Boys and Stick Fly. As the Managing Director of Shotgun Productions, a theatrical non-profit, she has developed & produced theater, dance and operas. Productions include: Clear... A new musical experience (co-production with Dixon Place, Hendel Productions, Wayne Brady, Michele Crowley & Earl Dax), Santa Claus is Coming Out (co-production with Penguin Rep & Diverse City Theater), Marc Deaton in Vienna (classical concert, Schoenberg Center, Austria), The Lost Boy (co-production with QTIP & The Helen Hayes Theater in Nyack), Tristan und Isolde in Sofia (staged concert, Bulgaria), 24-Hour Drama-Thons, Big Kids, The Chaos Theories, Seduction (musical theater dance opera), Undivulged Crimes, Don't Hug Me (co-production with NJ Rep), Mia Michael's R.A.W. (dance concert), and Joined at the Head. Ms. Klausner has a Ph.D. in sociology and has taught women's studies, race relations, and criminology at the University of Delaware and Montclair State College.


    For over 25 years, Principal Diane Krausz, Attorney at Law, has represented individuals and entities in the entertainment industry, with an emphasis in theater, film, television, talent representation/negotiation, and intellectual property. Ms. Krausz has extensive experience protecting art through copyright; licensing, merchandising, and spokesperson deals; drafting and negotiating contracts and resolving disputes; purchase and sales of entertainment companies; and helping artists reach financial success. Among her high-profile clients, Ms. Krausz has represented Parseghian Planco, LLC, a well-known talent management firm. Whether it’s an individual just starting in the entertainment industry or a well-established artist seeking greater exposure, she is there to protect the financial interests and the integrity of their work. A graduate of the Wharton School and Fordham Law School, and a previously trained and qualified Certified Public Accountant, Ms. Krausz has written articles in leading industry publications and been a sought-after guest lecturer at film festivals, bar associations, and universities. No stranger to the industry, Ms. Krausz has produced and invested in several film and theatre productions over the years.


    is a 35-year veteran in the entertainment industry and has been involved in over 600 television, film, music tours, and theatrical productions as a creative director, consultant, and/or above the line entity. An award-winning producer, director, writer, lighting and set designer, John has mounted productions at Cal Arts, Ricardo Montalban, Powerhouse, Glendale Center, Hollywood Playhouse, Long Beach Playhouse, the Jewel Box Theatres and Write Act Repertory. His work and productions garnered DramaLogue, Diamond, ADA Awards, and Garland, ADA and NAACP nominations, as well as LA Weekly and Backstage Picks of the Week. John worked with Jonathan Sanger at Chanticleer Films, on two shorts that won an Emmy and an Oscar, and mentored under Howard Storm. Scripts he has developed include Children’s TV Pilots Symphology, Carrot Talk, and cable-themed Anonymous Confessions, and several adapted musicals. John received the California Service Award from the State Legislature for his Community Outreach and Service to the Arts in 2000, 2001, 2008 and 2009. In NYC, he is current Production Manager at Carnegie Hall, and on down time redesigns, redevelops and refurbishes theatres including the upstairs Davenport Theatre, Elektra Theatre, Times Square Arts Center Theatres, the Ricmond Shepard, and a new exciting project Summer 2017, refurbishing an old off-Broadway in the Theatre District to it's old glory. John's 30-week off-Broadway production of FABULOUS! The Queen of Musicals! was recently licensed through Steele Rights. This past year he produced 2 off-Broadway Shows at St. Luke's Theatre: Equity production of 2 By Tennessee Williams and the new musical Pillars of New York.  Current Producing Artistic Director of  Write Act Repertory and Founding Member of newly formed N.M.C.L.O. (New Musical Civic Light Opera), concentrating on the development of second stage musical workshop/productions for off-Broadway productions, and is the Director of Development for Twisted Media NYC, his current musical production Lili Marlene in LA will be moving here off-Broadway in the Summer of 2017.

    a stage and film producer/director, educator, and entrepreneur in the marketing, promotion, and public relations fields, has maintained a career in the arts & entertainment industry since the late 70s when he worked as an actor. By the mid-1980s he was working as a director and a producer with a specialty in promotion. Credits include: OFF-BROADWAY: a series of acclaimed productions of Shakespeare’s canon and new works at the Midtown International Theater Festival,  New York International Fringe Festival, as well as two Samuel French New Plays Festival winners. He founded JAY MICHAELS ARTS & ENTERTAINMENT supplying public relations services and production consultation to independent theater and film. Under this specialty, his credits include BROADWAY: Guys & Dolls (1992), Damn Yankees (1994) and The Vagina Monologues at Broadway's Town Hall; NATIONAL TOUR: Cats, Les Miserables, Oliver, Edwin Drood; RESIDENT THEATRE: the Midtown International Theatre Festival (2014 – present) and the 13th Street Repertory Theater (2015-present); The Bronx Opera (2006-2015); In 1998, he and Mary E. MiCari formed Genesis Repertory, a stage and film production company dedicated to educating through the arts. Mr. Michaels is a professor of communications at Kingsborough College and has lectured throughout the five boroughs. He has been recognized in National SDC, TheatreWorld, American Theater, and Cambridge’s Who’s Who with productions winning ASCAP, SPOTLIGHT, MITF, and OOBR Awards, published by Samuel French Play Service, and NYIT, GLAAD, and Drama Desk nominations. 


    was managing producer of the Midtown International Theatre Festival for seven years before leaving in 2011. She helped structure the annual festival, building it up to 60 shows in seven venues. Since then she general managed and produced multiple NYC showcases and launched The Show Goes On Productions. TSGO’s theatrical concert series Rock Tonic and Rock Musical Reading Series have introduced progressive commercial acts to the theatre and music industries.  Before that, she assisted Tony winning producer Stewart F. Lane on 4 Broadway productions and assisted in operations for Broadway’s Palace Theatre for 2 years.  Emileena managed 8 rehearsal studios and 2 small theatres for 4 years, during which time she co-produced Oberon Theatre Ensemble's 9th and 10th seasons on Theatre Row and Six Figures Theatre Company's 14th and 15th seasons at the West End Theatre.  She has taught seminars on producing theatre for TRU and the Kansas City Fringe Festival.  With a theater degree from Purdue University, she has also completed the Commercial Theatre Institute’s 14-week program and SUNY/Kaufmann's Fasttrac program for entrepreneurs.


    is the founder of Screwvala LLC and has over ten years of experience in Entertainment Law, Intellectual Property, and Litigation.  In his Entertainment practice, he works with clients engaged in the legit theater, book publishing, motion picture, and music industries.  He regularly counsels clients on production financing, locating and clearing rights, and copyright issues.  He negotiates and drafts contracts on a wide range of issues, including financing documents, acquisition agreements, talent agreements, collaboration agreements, publishing and recording contracts.  His Litigation practice emphasizes complex litigation matters in Federal and State courts in a diverse range of areas, including Constitutional issues, copyright infringement, and securities fraud.

    Erach’s articles on copyright law have appeared in the Journal of the Association of Recorded Sound Collections and he has spoken on or moderated panels at the CMJ Music Marathon, PEN World Voices Festival of International Literature, and TRU.


    is the founder of Entertaining Finance, a business management and financial consulting firm geared specifically towards creatives. Bailie is the perfect combination of finance ninja and theater nerd. With 10 years of experience as a financial adviser and a hefty resume in theater, she is redefining planning for artists and entrepreneurs. She’s worked with Certified Financial Services and Forest Hills Financial Group in finance and teaches Financial Literacy and Well-being workshops and speaks throughout the region on the specifics of Financial Management for Artists. As a stage manager, general manager, and producer on Broadway, Off Broadway and Off-Off Broadway, Tony Awards, Drama Desk, OBIE Awards, and IT Awards pepper Bailie’s resume. Some of her favorite projects include The Norman Conquests, Altar Boyz, Naked Boys Singing!, Pursuit of Persephone, A Very Merry Unauthorized Children’s Scientology Pageant, and Popesical in Concert at Joe’s Pub. She currently serves as a board member for The Tank NYC, a non-profit Arts presenter for emerging artists engaged in the pursuit of new forms of expression, and Theater Resources Unlimited (TRU), a training ground for tomorrows theatrical producers. Visit www.EntertainingFinance.com to learn more and start “adulting”!


    is a Tony Award winning Theatrical Producer and General Manager with experience spanning twenty-five years. He is currently producing the new musical The Bandstand directed by Tony Award winner Andy Blankenbuehler. Recently, he produced Terrence McNally, John Kander and Fred Ebb’s The Visit starring Chita Rivera. He was also a producer of Terrence McNally’s box-office hit It's Only a Play. Other producing credits include McNally’s Mothers and Sons starring Tyne Daly, the Tony Award winning Peter and the Starcatcher on Broadway and National Tour, and the Tony winning Pippin on Broadway and National Tour. He is a member of the Advisory Council of the Royal Shakespeare Company and a supporter of the Broadway Production of Matilda. He was also a Co-Producer and General Manager for the off-Broadway premiere of Natasha, Pierre and the Greay Comet of 1812. In addition, he produced the Tony nominated Play Next Fall on Broadway and [title of show] at the Lyceum Theatre. Tom is also one of the producers of the musical revue, Naked Boys Singing! off-Broadway after 13 years having played nearly 4,000 performances making it the second longest running off-Broadway musical. Other productions in New York include Dog Sees God: Confessions of a Teenage Blockhead; The Women of Lockerbie, with The New Group; the one man show entitled 21 Dog Years: Doing Time@Amazon.com, written and starring Mike Daisey at the historic Cherry Lane Theatre prior to its international tour of London, San Francisco, Seattle, Chicago and Sydney and People Are Wrong at The Vineyard theatre.


    Broadway: The Heidi Chronicles, Rocky, All the Way (Tony Award), Vanya & Sonia & Masha & Spike (Tony Award), The Gershwin's Porgy & Bess (Tony Award); A Steady Rain; Legally Blonde; Dirty Rotten Scoundrels; Caroline, or Change; ‘night, Mother; Elaine Stritch: At Liberty (Tony Award). Off-Broadway: Play Dead; In the Continuum; Shockheaded Peter; The Exonerated; Talking Heads; The Waverly Gallery. Ms. Wiesenfeld was the recipient of Theater Resources Unlimited's 2007 "Spirit of Theater" Award for her ongoing generosity to young producers in the New York community, as well as her selfless support of the work that TRU does. She is one of the founders of the TRU Producer Development & Mentorship Program, and to date has mentored dozens of aspirants, including guiding one production to win four Audelco Awards, and helping another production find success in regional theaters. Cheryl is a proud board member of TRU.


    Credits include The Gershwins' Porgy & Bess (Associate Producer 2012); Liberty A Monumental New Musical (2010 AEA Workshop; 2012 Developmental Production Warner Theatre/Torrington, CT; 2014 Off-Broadway Premier / Theatre 80 St. Marks; 2016 Off-Broadway remount/Club 42West - opening July 4th)