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Desotelle Nu•Box Theater, 300 W. 43rd St., 3rd Floor
Basic and not-so-basic training for producers, geared to those of you producing at the in-the-trenches reading and Equity Showcase level, with particular application for those planning to produce in the upcoming summer festivals.
Featuring a phenomenal lineup of experts covering everything from Legal Requirements to Production Timeline and Budgeting to Raising Money and Marketing. Every aspect of showcase producing, broken down into easy-to-understand step-by-step modules. Including a discussion of the differences between producing in a festival and producing on your own.
Keynote speakers will include Tony® Award winning Broadway producers Margot Astrachan (A Gentleman's Guide..., The Realistic Joneses), Tom Smedes (Pippin, The Visit, Peter and the Starcatcher, Mothers and Sons), Bruce Robert Harris and Jack W. Batman (On The Town, You Can't Take It With You, The Scottsboro Boys, Pippin, Clybourne Park, Nice Work If You Can Get It), and Cheryl Wiesenfeld (All the Way, Vanya & Sonia & Masha & Spike, The Gershwin's Porgy & Bess, Elaine Stritch: At Liberty). Scroll down for full bios of our entire fabulous faculty.
Limited to 30 participants.
Cost: $270 for non-member (early bird $210 if you register before April 15th);
$225 for TRU members (early bird $175 if you register before April 15th).
Membership/Workshop Package: $290 ($245 if you register before April 15th)
Second attendee: $100
FESTIVAL SPECIAL: registrants accepted into Planet Connections, MITF, Fringe, NYMF or other festivals (email TRUStaff1@gmail.com with code), $195
PLEASE DOWNLOAD AND FILL OUT THE APPLICATION. The information we ask for is useful in customizing the material presented to your needs. Download it, then pay through our store or by mailing a check to the address on the application.
Saturday April 30th
9:30-10am - coffee and cake/bagels
10:00 - keynote speaker: Margot Astrachan (A Gentleman's Guide...., The Realistic Joneses, Ghost the Musical tour, Nice Work If You Can Get It, upcoming: The Countess of Storyville) - "Being a Producer: Perception versus Reality"
10:15-10:45 - “Clarifying Your Goals: Why Are You Producing This?” with producers Patrick Blake and Patricia Klausner. Should your show be commercial or not-for-profit? In a festival or produced independently? How much should you be spending? How big a theater do you need? So much depends on what you hope to achieve.
10:45-11:30pm –"What You Need to Know Before Asking for Money" with attorney Eric Goldman. Investments, donations and gifts - do you know the difference? We'll look at commercial, not-for-profit and fiscal sponsorship models, and what you need to know about each when asking for money for your production.
11:30-11:45 - BREAK
11:45-12:30 – "Legal Schmegal: Contracts, Options, Underlying Rights and More" with attorney Erach Screwvala. Additional legalities to consider: Do you have the right to produce this show? How do you go about getting the option? How do you do this without encumbering your property unnecessarily? Do you need to set up a legal entity to produce a showcase?
12:30-1:00 - "Producing Published Works: Licensing Made Painless" with Caitlin Bartow, business affairs supervisor at Samuel French.
1:00-2:00 - LUNCH
2:00-2:30 – "Putting Together Your Production Team" with John Lant, technical director of Carnegie Hall, artistic director Write Act Rep. Things to consider when hiring your design team, and what your designers need from you.
2:30-3:00 – "How to Find (and Book) the Right Space" with John Lant. Black box or proscenium? Wing space, fly space, lighting and tech requirements, location and more.
3:00-3:30 – "The Biggest Bang for Your Buck: Securing Resources at the Best Price Possible" with John Lant
3:30-3:45 - BREAK
3:45-4:30 - "Union Codes & Contracts: Equity, SDC, DG, 802" with attorney Diane Krausz. The gospel according to Actors Equity, and how it sets the rules for readings, showcases and beyond. Plus realistic expectations when dealing with the directors' union, the Dramatists Guild and the musicians' union.
4:30-5:15 - "Producing Smart: Fringes and Festivals, or On Your Own?" with Jeremy Handelman, and Brock Hill (Artistic Director, Planet Connections Festivity). There are advantages to producing in the Fringe or a festival, but there are also trade-offs. We'll discuss what you need to consider before deciding the best (and potentially most profitable) path for your production.
5:15 - Keynote speech: Bruce Robert Harris and Jack W. Batman (Natasha, Pierre and the Great Comet of 1812, On The Town, You Can't Take It With You, The Scottsboro Boys, Pippin, Clybourne Park, Nice Work If You Can Get It) - "It's Not Where You Start, It's Where You Finish"
5:30pm-6:00pm – networking reception
Sunday May 1st
9:30-10am – coffee and cake/bagels
10:00-10:15 - keynote speaker: Tom Smedes producer (The Visit, Matilda, Pippin, Next Fall, upcoming: Bandstand) and general manager
10:15-10:45 - "Project Management: Setting Timelines, Managing Teams, Defining Outcomes" with financial advisor and producer Bailie Slevin. It pays to get the order right. How far in advance do you book a space? Hire your creative staff? Start the marketing? Raise the money?
10:45-11:15 - “Creative Fundraising (Please Don’t Put It on Your Credit Card!)” with financial advisor and producer Bailie Slevin. Crowdsourcing, different kinds of fundraisers and how to just get over it and ask for the money you need. We'll include belief systems and how they affect us, and understanding how money works.
11:15-11:30 – BREAK
11:30 -12:30 – “Watching Your Figures: Putting Together a Smart Budget” with Tom Smedes. An overview of basic line items in a showcase budget, and a realistic look at what things actually cost.
12:30-1:30 - LUNCH
1:30-2:00 - "How to Run an Efficient Audition, and When, Why and How to Use a Casting Director” with casting director Bob Kale of Bob Kale Casting, fomerly of Moss Kale Anastasi Casting.
2:00-2:30 - "Box Office and Ticketing Options" with Emileena Pedigo, executive producer of the Show Goes on Productions. This is a business. You need to be careful about money and accurately track your sales. There's no mystery to it: there are tried-and-true systems for handling this. And though you are ultimately responsible for your performance tallies, different ticketing options can be helpful in different ways. Which ticketing service will best serve your show?
2:30-2:45 – BREAK
2:45-3:30 - "Finding Your Audience: An Overview of Marketing" with Jay Michaels. Defining the basics: marketing, advertising, PR. And how does social media fit into all this? What are your most important expenses on a limited budget? How do you identify and reach your audience? Should a showcase producer ever do his own marketing?
3:30-4:15 - "The Essentials of Successful PR" - with Jay Michaels. What goes into an effective press release?
4:15-4:30 – BREAK
4:30-5:15 - "Next Steps: What Happens After That Showcase (and How to Prepare)?" – moderated by Tony winning producer Cheryl Wiesenfeld, with producers Pat Blake, Tony winner David Elliott, Theresa Wozunk (The Gershwin's Porgy & Bess, Liberty A Monumental New Musical). The best way for your show to have a future is to plan ahead the moment you decide to produce that first showcase or reading. A panel of producers will talk about the steps they took to grow their brand beyond a showcase.
5:15: Keynote speech: Cheryl Wiesenfeld: "It's All About You!"
5:30-6:00pm - networking reception