Event Details
  • Which Festival and Why?
    March 21, 2017
    7:00 pm - 10:00 pm
Where Do I Fit In: Which Festival and Why?

The Playroom Theatre
151 W. 46th Street, 8th floor

With panelists John Chatterton, founder of Midtown International Theatre Festival (MITF); Gene Fisch, New York New Works Theatre Festival; Abby Judd, general manager Broadway Bound Theatre Festival; Jay Michaels, marketing and public relations for Midtown International Theatre Festival, Planet Connections and Spotlight-On Festival; Brock H. Hill, producing artistic director Planet Connections Theatre Festivity; Michael Scott-Price, artistic director Dream Up Festival at Theatre for the New City; Liz Ulmer, general manager NY Musical Festival (NYMF).

The summer festival scene is a hotbed of opportunity for the development of new work. Which festivals provide the best environment for your production? How do you submit, and what are some of the secrets to giving your submission a competitive edge? Once accepted, what is expected of you? More importantly, what goals along your developmental path can you reasonably expect to achieve from a festival showcase? And how do you distinguish yourself in the marketplace so that once you build it, they really will come?

Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best one-minute summary of who you are, and what you need. Free for TRU members; $15 for non-members  ($12.50 in advance). Please call at least a day in advance (or much sooner) for reservations: 212-714-7628; or e-mail TRUStaff1@gmail.com


    MITF Executive Producer, came to the New York area to participate in theatre as a playwright (Frankenstein: The Musical Drama, Beyond the Veil) in 1993. To get producers to return his phone calls, he started oobr (“the off-off-broadway review”), the only publication devoted exclusively to reviewing Off-Off-Broadway plays. When the Present Company started FringeNYC in 1998, an oobr reviewer said that “someone” should start a Midtown fringe festival. Of course no one did, so John started the Midtown International Theatre Festival, in 2000. It has grown steadily over 17 seasons. John (who sometimes styles himself as a “theatrical entrepreneur”) also started Where Eagles Dare rehearsal studios and theatres, which offered low-cost space to the Off-Off-Broadway world for 7 years. Out of Where Eagles Dare grew the Short Play Lab, which presents some 20 10-min. plays several times a season. These festivals have been absorbed into the MITF: Spring (March), MITF: Summer (July), and MITF: Fall (November) festivals. For the time being, MITF: Spring and MITF: Fall comprise only short plays, either 30-60-min. long or 10-min. long (in the Short Play Lab). MITF: Summer contains short plays, a Short Play Lab, and full-length plays and musicals.


    has had a diverse career always holding dear a love for the arts.  He's produced on Broadway (HIGH with Kathleen Turner), Directed a television pilot picked up for four episodes, Directed / Produced the Musical parody of DEXTER (Off Broadway), consulted on casting for numerous shows, Produced a Carnegie Hall concert donating all of the proceeds to instill music programs in the NYC school system and created the New York New Works Theatre Festival which provides playwrights the opportunity to have their work reviewed by legitimate decision makers and investors within the Broadway and television communities (every panelist is either a Broadway Producer, Emmy Winner, Tony Winner, or leading industry professional.  Currently, there are 15+ shows advancing to the next level from the NYNW Festival receiving resources from panelists / Festival attendees.


    is a New York based director.  He is known for ensemble based, organic work.  He is the Producing Artistic Director of the Planet Connections Festivity and Artistic Director of the Altruistic Theatre Company.  Selected projects include: Current project - Helvetica (Rising Sun, Planet Connections); Mistakes Madeline Made, Books on Tape, Humans Anonymous (Tongue in Cheek Prod); Civilization! (Planet Connection Festivity); Choose Your Grown Adventure, Wardrobe of the Living Dead (Altruistic Theatre); Invoice (Leela Theatre Festival).


    is the resident light/sound designer at the Laurie Beechman Theatre in New York City and has stage managed and designed for numerous productions and festivals internationally. Recently nominated for the Manhattan Association of Cabaret's award for 'Outstanding Technical Direction,' some of Abby's favorite projects include: multiple events with the charity Lady Parts Justice, various productions in the New York Musical Festival 2015 and 2016, and The Puppet Shakespeare Players Titus Andronicus. Abby is a partner in Bear in Mind Creative, a boutique agency operating in both the USA and UK; specializing in branding, web design and marketing, as well as General Management and Production for Theatre, TV and Film. www.bearinmindcreative.com


    a stage and film producer/director, educator, and entrepreneur in the marketing, promotion, and public relations fields, has maintained a career in the arts & entertainment industry since the late 70s when he worked as an actor. By the mid-1980s he was working as a director and a producer with a specialty in promotion. Credits include: OFF-BROADWAY: a series of acclaimed productions of Shakespeare’s canon and new works at the Midtown International Theater Festival,  New York International Fringe Festival, as well as two Samuel French New Plays Festival winners. He founded JAY MICHAELS ARTS & ENTERTAINMENT supplying public relations services and production consultation to independent theater and film. Under this specialty, his credits include BROADWAY: Guys & Dolls (1992), Damn Yankees (1994) and The Vagina Monologues at Broadway's Town Hall; NATIONAL TOUR: Cats, Les Miserables, Oliver, Edwin Drood; RESIDENT THEATRE: the Midtown International Theatre Festival (2014 – present) and the 13th Street Repertory Theater (2015-present); The Bronx Opera (2006-2015); In 1998, he and Mary E. MiCari formed Genesis Repertory, a stage and film production company dedicated to educating through the arts. Mr. Michaels is a professor of communications at Kingsborough College and has lectured throughout the five boroughs. He has been recognized in National SDC, TheatreWorld, American Theater, and Cambridge’s Who’s Who with productions winning ASCAP, SPOTLIGHT, MITF, and OOBR Awards, published by Samuel French Play Service, and NYIT, GLAAD, and Drama Desk nominations. 


    is the Director of New Projects at Theater for the New City. Michael still maintains his role as Literary Manager at TNC. You are welcome to send your new stage projects for (full/co) production consideration to him at literary@theaterforthenewcity.net He is a director/creator and artistic director of the Asteroid B612 Theatre Company. Michael has written and directed productions presented nationally as well as in Canada, Ireland, and England. As a playwright, Michael's play LYNCH PLAY was selected for a performance residency at Antioch College (2006). He has studied at the School of Physical Theatre in London, England and the Odin Teatret in Hostelbro, Denmark. Scott-Price is a member of Lincoln Center Theater Director's Lab. He also serves as curator of TNC's New City, New Blood Readings Series, Scratch Night at TNC (works-in-progress) and of its summer Dream Up Festival.


    has served as the General Manager of the New York Musical Festival since March 2015.  Other general management credits include Real Men: the Musical (New World Stages), the multimedia-laden Wing-Man (Ars Nova) and Independents (Soho Playhouse), which was named by the New York Times and Huffington Post among the "Top Shows of 2012."  Prior to becoming the Festival GM, Liz helmed several award-winning NYMF shows, including I Got Fired: The Revenge Musical, (which transferred to South Korea for a production at the Daegu Opera House), Academia NutsDate of a LifetimeFlambé Dreams, and the circus/trapeze musical The Awakening of Angel DeLuna.  She previously worked with Davenport Theatrical (Company Manager, Clinton the Musical at New World Stages) and DR Theatrical Management (Company Manager, Tail! Spin! at Lynn Redgrave Theater and Stalking the Bogeyman at New World Stages).  Member, Off-Broadway League and Off-Broadway Alliance.  Graduate, Ithaca College.