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Podcast Archives

Enjoy TRU podcasts from previous years! click PODCAST/PAY-PER-VIEW to return to the current podcasts.


 SERIES ONE: TRU PANELS

ADAPT AND SURVIVE: HOW THE ARTS ARE OUTWITTING COVID
7/28/2020 With guest speakers: choreographer/director Denis Jones (Tony nominations for Tootsie and Holiday Inn, also Honeymoon in Vegas); producer Cody Lassen (Tootsie, What the Constitution Means to Me, Indecent, Significant Other, Spring Awakening revival; upcoming Titanic, How I Learned to Drive); producer Brian Moreland (The Sound Inside, The Lifespan of a Fact, Sea Wall/A Life; upcoming: American Buffalo with Laurence Fishburne, Blue with Leslie Uggams); artistic producer Donna Trinkoff of Amas Musical Theatre (Romeo & Bernadette: A Tale of Verona and Brooklyn, The Other Josh Cohen, Wanda's World, Zanna Don't, Lone Star Love).

We all hit the panic button when COVID struck and social distancing made live theater ‚Äď and life ‚Äď unsafe. How did individual artists and theater professionals adapt to this new normal? Was it a slow process or did they manage to pivot right away? What were the steps that led them from hopelessness and helplessness to some form of action and productivity, and what have they learned along the way? And what are the best guesses about a timeframe for returning to theater as we know it, and what might be the long-term impact of this period of isolated performance on our business? ¬†¬†


LIFE ON HOLD, AND WHAT WE DO IN THE MEANTIME
6/25/2020 With guest speakers Jim Kierstead, producer (Hadestown, The Inheritance, Ain't Too Proud, Mrs. Doubtfire, Tony Award winner Pippin revival, M. Butterfly, Indecent, Natasha Pierre..., Sunset Boulevard, Kinky Boots, Waitress; off-Broadway Thrill Me, Yank!) and founder of Broadway Virtual; James Morgan, artistic director of The York Theater; and Markus Potter, director and producing artistic director of NewYorkRep, an off-Broadway theatre company with the mission of developing and producing new plays and musicals that inspire and compel social change.

How are producers and theater companies spending their time now ‚Äď are they looking for and reading new plays for the 22-23 season? How far out are they planning? Are they using virtual platforms for development, and is that working? What will happen to the shows that have been put on hold, and how do you plan a season with so many unknown factors at play? What types of musicals/plays do they think the public will be hungry for once we can congregate again in a theater: new plays/musicals, old standbys, plays about the pandemic? Who will be in the audiences in the decade of the 20s ‚Äď has virtual presentation possibly engaged new and younger theatergoers, and will they stay with us once we come back live? ¬†¬†


SOLO STRATEGIES: FINDING YOUR STORY (AND THE PEOPLE WHO'LL WANT TO HEAR IT)
4/21/2020 Speakers include director/writer Gretchen Cryer (I'm Getting My Act Together.., Obie-winning The Last Sweet Days of Isaac) and teacher of "Creating Your Own Solo Performance"; Jon Cryer, actor (Emmy winner for TV's Two and a Half Men, Lex Luthor in Super-girl; films Pretty in Pink, No Small Affair), writer (So That Happened); writer/actor Linda Manning (Perfect Love, Bite the Apple); writer/actor Brian Sheridan (I Was a Hot Monk, off-Broadway's Sirens of Titan); Abby Stokes, writer/actor (A Good Girl Doesn't), author of best-selling "Is This Thing On? A Friendly Guide to Everything Digital..."; and Steve Wruble, singer/songwriter and storyteller (Escape from Daddyland) and co-author of The Dangerous Case of Donald Trump.

 
Solo performance guru and writer/director Gretchen Cryer will guide us through the creative journeys of five solo artists she is working with, including son Jon Cryer. We'll consider how an outside eye may be essential to help shape a story and find the universal truths in personal details, as well as bring out a dramatic arc that generates audience engagement and genuine drama. But ... writing and performing is only part of the picture. Most writers have a hard time embracing that marketing is also an art form creating a demand for a product through creative communication. 


THEATER IN A CHANGING WORLD: TIME TO GET OFF THE BLOCK
8/19/2019 Panel features Teresa Eyring, executive director of Theater Communications Group (TCG); legendary press agent Irene Gandy of Jeffrey Richards Associates (The Great Society, American Son, The Heidi Chronicles and You Can't Take It with You revivals, Lady Day at Emerson's Bar & Grill, The Realistic Joneses, All the Way); and Kat Mustatea, playwright/poet, TED resident ("the meaning of art in an age of machines").

Is theater hamstrung by tradition, or is it evolving and keeping up with the changes in our culture? Speakers from the commercial, regional and indie worlds will consider the need to stay relevant in this age of technology ... how to attract young audiences as well as diverse audiences ... the trend to rethink classics for new audiences and how far we should go with revisionism rather than create new works ... other trends, healthy or un- ... the degree to which theater can be a force for change ... the need for greater diversity within the business itself. And a look at the shifting emphases in press and marketing.  


SECRETS OF SUCCESSFUL NOT-FOR-PROFITS
3/19/2019 Panel features Luis Reyes Cardenas, co-founder and co-artistic director of Open Hydrant Theatre Company; Edward Corcino, managing director Harlem Repertory Theatre; Anne Hamburger, founder & artistic director En Garde Arts; Ty Jones, producing artistic director Classical Theatre of Harlem; Ralph Pe√Īa, producing artistic director of Ma-Yi Theater Company;¬†Lorca Peress, founding artistic director of MultiStages.

The perspiration and inspiration it takes to start a theater company is daunting enough in itself. How do you keep your company vital and relevant from year to year? Starting out, a strong and specific mission statement can help you establish yourself. But sometimes your mission needs to evolve and change. How do you find your audience, and keep it engaged as you change? Where does the money come from to keep going? Partnerships are an important part of survival. How can you effectively partner without compromising your identity? What strategies have been useful in the growth of the companies you will be meeting? Come learn their secrets of success, the ones they planned for and the surprises along the way.


SOLO SUCCESS: TELLING IT, SELLING IT, BOOKING IT
2/19/2019 Panel features Valerie David, solo artist, self-producer (The Pink Hulk); Aizzah Fatima, solo artist, self-producer (Dirty Paki Lingerie); Ingrid Griffith, writer, performer and self-producer (Demerara Gold); Kurt Johns, writer (Hello Kitty Must Die), director (Churchill, The Unfortunates), co-founder SoloChicago Theatre Company; Jessica Sherr, solo artist, self-producer (Bette Davis Ain't for Sissies); Douglas Taurel, actor, solo artist, self-producer (The American Soldier).

Though creating and performing a solo show is one of the most rewarding experiences for an actor, it does present unique challenges for both creator and audience. One-person shows tend to be tricky commercially, unless they are driven by star power. So how can a relative unknown make the most of their moment in the spotlight, and generate interest and opportunities to attract attention and extend the life of their show? What are the secrets that help engage an audience in what is often a very personal story? What are the techniques that make a solo show more than a monologue? How do you make it accessible and identifiable to a broader audience, and where do you find that audience? 


GETTING PAST THE GATEKEEPERS: OPENING DOORS FOR GREATER DIVERSITY IN THEATER
1/24/19 panel co-moderated by Tony Award winner Tonya Pinkins (Jelly's Last Jam, Caroline or Change; TV's All My Children, Fear the Walking Dead), the panel will feature Christine Bruno, actor,  teaching artist, SAG-AFTRA NY Board member, Disability Inclusion Consultant;  Adrian Budhu, Deputy Director and Chief Operating Officer at Theatre Communications Group (TCG); Nina Zoie Lam, co founder of National Asian Artists Project; Harry Newman, co-founder of Non-Traditional Casting Project; Natasha Sinha, director of artistic programs for Signature Theatre; Ludovica Villar-Hauser, founder and artistic director of Parity Productions.


WHAT IT MEANS TO BE A PRODUCER (AND WHY I DO IT)
12/13/18 panel with commercial producers Margot Astrachan (The Prom, A Gentleman's Guide..., Nice Work If You Can Get It, On a Clear Day...), RK Greene (Peter and the Starcatcher, Terms of Endearment, Cougar), Cody Lassen (Indecent, Spring Awakening revival), Brian Moreland (The Lifespan of a Fact; upcoming: Thoughts of a Colored Man directed by Taye Diggs, BLUE, and ) and Ken Waissman (original Grease, Torch Song Trilogy, Agnes of God).

Producing is hard, and commercial theater productions have a notoriously low rate of return on investment. So why do people do it? Five dedicated producers will talk about why they invest time and money (their own and other people's) in order to bring works to the stage. How do they pick their projects? And what is the secret to raising money for such a high-risk ventures? What mistakes have they made along the way, and what was their proudest moment? Most importantly, we will also consider the qualities that make for a "successful" producer, and how each defines success.
 


GENERAL MANAGER AND ATTORNEY, AND THE EARLY DEVELOPMENT OF NEW WORK 
11/15/18 panel featuring Bob Brinkerhoff, associate general manager of KGM Theatrical, David Elliot, producer and general manager of Perry Street Theatricals,  Ed Gaynes, producer and general manager/theater owner of The Actors Temple and St. Luke's Theatre, and Lee A.G. Feldshon, entertainment attorney.

If you have a serious plan for a new theater work in development, the first two people a producer or self-producer needs to have on board are a savvy general manager and an entertainment attorney. Just how early should you fill these roles? And who comes first? We'll define the responsibilities of each, and the dynamic between the producer and his two right hand people. Then we'll take a look at the usual steps of development for new works, and the agreements that need to be entered for each: table readings, stage readings, showcases and workshops. Plus the advantages and disadvantages of using a festival as a step in your project's development.


WINNING WAYS: THE TRUE MEANING OF THEATER AWARDS 
6/28/18 panel featured Peter Breger, president of the Off Broadway Alliance, presenters of the Off-Broadway Alliance Awards; Shay Gines, founding co-director of the New York Innovative Theatre (NYIT) Awards; Simon Saltzman, president of the Outer Critics Circle; Charles Wright, current president of the Drama Desk, presenters of the Drama Desk Awards.

The unique identity and purpose of different theater awards, the complex and probably exhausting process of managing and administering an annual awards ceremony and how it functions in stimulating the development of our theater culture. You will learn about eligibility, of course, and how the awards are run and produced. Should art even be competitive? Are awards healthy acknowledgments that offer artists something to aspire to? Isn't this inevitably subjective, or are there ever objective criteria to consider when choosing nominees and winners?  


ATTRACTING WANTED ATTENTION: HELPING YOUR AUDIENCE FIND YOU
5/22/18 panel featuring Pippa Bexon, director of client services at Situation Interactive, a digital-first marketing agency; Themis Gomes CEO, Cennarium America, Inc.; Monica Hammond, director of marketing for Davenport Theatricals; Emily McGill, founder of Press Play and a press rep for Disney on Broadway.

The business has evolved, as has the world, and tried-and-true marketing efforts may not always be enough to break through in a crowded market dominated by mega-hits. In this panel, we will direct attention to and emphasize specialized marketing strategies and some of the specific ways each panelist approaches the task of putting butts in seats. One size does not fit all, and we'll discuss how to customize your strategy to your product.


SO MANY FESTIVALS, SO LITTLE TIME!
2/20/18 panel featuring Lenore Skomal, artistic director of Broadway Bound Theatre Festival; Jay Michaels, publicist for Downtown Urban Arts Festival and Fresh Fruit Festival; Michael Scott-Price, artistic director Dream Up Festival at Theatre for the New City; Elena Holy, producing artistic director of FringeNYC; Liz Ulmer, managing director of New York Musical Festival (NYMF); Gene Fisch, New York New Works Theatre Festival; Van Dirk Fisher, artistic director Riant Theatre / Strawberry Festival; Shaun Peknic, artistic director Planet Connections Theatre Festivity.

The festival scene is a hotbed of opportunity for the development of new work. And FringeNYC is back in a new incarnation. Which festivals provide the best environment for your production? How do you submit, what are the deadlines, and what are some of the secrets to giving your submission a competitive edge?


BREAKING THE SILENCE: THE VOICES OF THEATER AROUND THE WORLD
1/30/18 panel featuring Teresa Eyring, Executive Director and CEO of Theatre Communications Group, co-President of the US Center for the International Theatre Institute and co-founder of the Global Theatre Initiative at Georgetown; Philip Himberg, Artistic Director of Sundance Institute Theatre program, under whose leadership, the Theatre Program’s international activity has grown from a handful of international observers at the Theatre Lab in Utah to over 14 years of deep peer-to-peer intercultural engagement in six East African countries and, currently, in the Middle East & North Africa; Mark Russell, Director/Founder of the Public Theater’s Under the Radar Festival. 


BEYOND BROADWAY: A BROADER PERSPECTIVE ON DEVELOPING NEW MUSICALS
12/12/17 panel featuring Ken Cerniglia, Dramaturg and Literary Manager, Disney Theatrical Group; Jason Cocovinis, Director of Marketing, Music Theatre International (MTI),one of the world's leading theatrical licensing agencies, granting theaters from around the world the rights to perform the greatest selection of musicals from Broadway and beyond; Michael Colby, librettist/lyricist (Drama Desk nominee for Charlotte Sweet, Tales of Tinseltown, Meester Amerika in the TRU Voices series, upcoming Dangerous),  founding member of the Stuart Ostrow Foundation/St. Clement's Musical Theatre Lab; Betsy King Militello, executive director National Alliance for Musical Theatre (NAMT), whose 160 organizational members and 40 individual members, located throughout 31 states and abroad, are some of the leading producers of musical theatre in the world. 


UNDERSTANDING OFF-BROADWAY: DEFINING AND ACHIEVING SUCCESS

11/14/17 panel featuring Peter Breger, entertainment attorney and chairman of the Off-Broadway Alliance; Charlotte Cohn, actress/writer/producer (Church and State, Handle with Care, Rated P for Parenthood);  Jack Cummings III, founding artistic director of the Obie Award winning Transport Group (Strange Interlude,  Inge in Rep, Lysistrata Jones, Once Upon a Mattress, The Audience, Normal); William Franzblau, producer (Sistas, This One's for the Girls, Evil Dead the musical, ILuminate, Jewtopia); Ed Gaynes, owner/manager of St. Luke's Thatre and The Actors Temple; Meredith Lucio, producer (Tony award winning Porgy and Bess, Rooms: a rock romance, The 39 Steps, Bedlam Theatre's St. Joan/Hamlet; upcoming: Absolutely Filthy).


WOMEN PRODUCERS: WHAT THEY UNIQUELY BRING TO THE TABLE

10/24/17 panel moderated by TRU Vice President and Co-Founder Cheryl Davis. Presented in association with Women in the Arts & Media Coalition. Speakers to include Pat Addiss, producer (Gigi, TONY Award for Vanya & Sonia & Masha & Spike and Spring Awakening, A Christmas Story, The Fantasticks off-Broadway); Sue Frost, founding partner at Junkyard Dog Productions (Come From Away, TONY Award-winning Memphis, First Date); Baayork Lee, co-founder & executive artistic director and Nina Zoie Lam, co-founder & advisory board member of National Asian Arts Project; Kristin Marting, executive director of HERE Arts Center; Lorca Peress, artistic director of MultiStages; Cheryl Wiesenfeld, 4-time Tony winning producer (Vanya & Sonia & Masha & Spike, All the Way, Porgy & Bess, Elaine Stritch: At Liberty; plus A Steady Rain, Play Dead, The Exonerated, In the Continuum).


IS OFF-BROADWAY BROKEN...AND CAN WE FIX IT?

 7/18/17 panel featuring Darren Cole, owner/manager of The Soho Playhouse; Erika Feldman, general manager of Theatre Row Theatres; Ed Gaynes, producer and owner St. Luke's Theatre, booking manager at the Actors Temple; Josh Goodman, producer (Tony award winning Pippin and Vanya and Sonia and Masha and Spike, also Rocky and Come From Away; upcoming: When Pigs Fly); Meredith Lucio, producer (Tony award winning Porgy and Bess, Rooms: a rock romance, The 39 Steps, Bedlam Theatre's St. Joan/Hamlet; upcoming: Absolutely Filthy).


ENTREPRENEURSHIP & THE ARTS: BALANCING CREATIVITY WITH COMMERCE 

5/23/17 panel featuring David Garfinkle, producer (A Gentleman's Guide..., On the Town, The Realistic Joneses, Ghost, Spider-man) former entertainment attorney and adjunct professor with Duke University's 'Center for Innovation and Entrepreneurship'; Eric Krebs, producer (That Physics Show, Bill Maher: Victory Begins At Home, Neil Simon’s The Dinner Party, Ain't Nothin' But the Blues, Electra), professor at Baruch and theater manager (formerly the John Houseman and Douglas Fairbanks Theatres, currently The Playroom Theatre); Dorothy Marcic, self-producing writer (Respect, Sistas) and author of 15 books, including the best-selling Understanding Management; Bailie Slevin, Entertaining Finance, financial advisor to the arts.


WHERE DO I FIT IN: WHICH FESTIVAL, AND WHY? 

3/21/17 panel featuring John Chatterton, founder of Midtown International Theatre Festival (MITF); Gene Fisch, New York New Works Theatre Festival; Abby Judd, general manager Broadway Bound Theatre Festival; Jay Michaels, marketing and public relations for Midtown International Theatre Festival, Planet Connections and Spotlight-On Festival; Brock H. Hill, producing artistic director Planet Connections Theatre Festivity; Michael Scott-Price, artistic director Dream Up Festival at Theatre for the New City; Liz Ulmer, general manager NY Musical Festival (NYMF). 


THE IMPACT OF THE ELECTION ON THE ARTS: WHAT IS AT RISK? WHAT IS OUR RESPONSIBILITY?

2/20/17 panel in partnership with TRU's Young Patron & Artists Circle (YPAC), co-hosted by Christin Cato and Bob Ost. Panelists: Teresa Eyring, executive director of Theater Communications Group (TCG); Kareem Fahmy, Rising Circle Collective, director and playwright (world premiere Indian Head at Luna Stage); Ari Laura Kreith, Artistic Director of Theatre 167, a multicultural, multilingual ensemble;  David Mendizábal, Producing Artistic Leader of The Movement Theatre Company, director (Tell Hector I Miss Him at the Atlantic Theater); Beto O'Byrne, Playwright and Co-Founder of Radical Evolution;  Jacob Padron, Artistic Director of The Sol Project (Alligator at New Georges); Meropi Peponides, artistic director and co-founder of Radical Evolution, a multi-disciplinary performance company, producer at Soho Rep. 


A YEAR IN THE LIFE OF A PRODUCER: TIMELINES AND STRATEGIES

1/25/17 panel featuring Broadway producer Sue Frost (Come from Away, Memphis, First Date, Vanities, Dr. Zhivago; former Associate Producer at Goodspeed Musicals); Jessica McCoy, not-for-profit consultant; Broadway producer Jeffrey Richards, producer (Fiddler on the Roof revival, China Doll, American Psycho The Musical, Wolf Hall Parts 1 & 2, The Heidi Chronicles, You Can’t Take It With You, Glengarry Glen Ross, Edward Albee’s Who’s Afraid of Virginia Woolf, Gore Vidal’s The Best Man, The Gershwins’ Porgy and Bess); and Donna Trinkoff, Artistic Producer of Amas Musical Theatre (The Red Eye of Love, The Other Josh Cohen, Triassic Parq!, Wanda’s World, Shout! The Mod Musical, Lone Star Love). 


WHY SOLO SHOWS? UNDERSTANDING THE APPEAL, MINING THE MARKET

12/20/16 panel featuring Kayhan Irani, Emmy-award winning writer, producer, and a Theater of the Oppressed trainer; Peter Michael Marino, co-producer/creator of SOLOCOM which has premiered over 270 new solo comedies at The PIT; Michael Wolk, Gorgeous Entertainment and the All-in-One Festival; Prudence Wright Holmes, writer/performer (Bexley, OH!! at NY Theatre Workshop, plus touring solo shows about Willa Cather, Agatha Christie and Harper Lee). From the literally thousands of one-person shows developed by writers and writer-performers, a few make it into commercial production. What elevates a one-person show and gives it commercial potential? What are the essential elements that  come together to turn solo performance into effective storytelling, the dramaturgical principles that can elevate this to art?


LIVE STREAMING AND DIGITAL CAPTURE: BRINGING THEATER INTO THE 21ST CENTURY

11/15/16 panel fearturing Broadway producers¬†Stewart F. Lane¬†(Tony Award¬ģ-winning producer for¬†A Gentleman's Guide to Love and Murder, War Horse, Jay Johnson: The Two & Only, Thoroughly Modern Millie, Will Rogers Follies¬†and¬†La Cage Aux Folles) and¬†Bonnie Comley¬†(Tony Award-winning producer for¬†Jay Johnson: The Two and Only,¬†War Horse¬†and¬†A Gentleman's Guide¬†to Love and Murder), co-founders of BroadwayHD;¬†Benjamin¬†Birney,¬†Vice President of¬†Technology and Business Affairs for BroadwayHD;¬†Kathryn Jones,¬†CEO of VirtualArtsTV.¬†Learn the distinctions between livestreaming and digital capture, and how to incorporate them into your development plans, as well as¬†use them for marketing and exposure and¬†to extend the life and value of your creative property.


FESTIVALS: HOW TO GET IN 'EM, WHAT TO GET OUT OF 'EM!

4/19/16 panel featuring Elena K. Holy, producing artistic director FringeNYC; Jay Michaels, marketing director Midtown International Theatre Festival; Brock H. Hill, artistic producing director Planet Connections Theatre Festivity; Catherine Lamm, participant in Edinburgh Fringe; Lou Lopardi, executive director All Out Arts/Fresh Fruit Festival; Michael Scott-Price, festival director/curator of Theater for the New City's Dream Up Festival; and Liz Ulmer, general manager NY Musical Festival (NYMF).


MARKETING MAVERICKS: NEW THINKING, NEW METHODS, NEW IDEAS

7/19/16 panel featuring speakers Merrie Davis of Next Act 2 Follow; Toni Isreal, managing director of Walker Communications; Jay Michaels of Jay Michaels Arts & Entertainment; Lorenzo Thione, chief executive of The Social Edge. 


THEATER AND COMMUNITY: EDUCATION, OUTREACH & SOCIAL JUSTICE

5/17/16 panel featuring Brooke Boertzel, director of education at New York City Children's Theater; Brent Buell, producing artistic director of Doing Life Productions and Founding Producer of Rhymes Over Beats; Rod Christensen, Director of Education with TADA! Youth Theater;  Van Dean, a commercial producer (Porgy and Bess, Cinderella) who has been working with the Sandy Hook/Newtown community since the tragic shooting to use the performing arts to raise funds and help empower the community; Annie Hamburger, executive producer of EnGarde Arts, an award-winning producer whose documentary theatre productions bring theatre to the uninitiated promoting community and conversation in New York and across the country; Katie McAllister, the Program Director of Inside Broadway, dedicated to introducing NYC school children to live theater; David Shookhoff, director of education Manhattan Theatre Club; and Emily Joy Weiner, co-artistic director of Houses on the Moon Theater Company.


SERIES TWO: PRODUCING BOOT CAMPS

B. 2017 WEEKEND INTENSIVE FOR SHOWCASE PRODUCING 

1. Keynote speaker: 2-time Tony Award winning producer Jim Kierstead

2. "Clarifying Your Goals: Why Are You Producing This?‚ÄĚ with Jim Kierstead and¬†¬†Bob Ost.¬† Should your show be commercial or not-for-profit? In a festival or produced independently? How much should you be spending? How big a theater do you need? So much depends on what you hope to achieve.¬†

3. "What You Need to Know Before Asking for Money" with attorney Eric Goldman.  Investments, donations and gifts - do you know the difference? We'll look at commercial, not-for-profit and fiscal sponsorship models, and what you need to know about each when asking for money for your production.

4. "Legal Schmegal: Contracts, Options, Underlying Rights and More" with attorney Eric Goldman.  Additional legalities to consider: Do you have the right to produce this show? How do you go about getting the option? How do you do this without encumbering your property unnecessarily? Do you need to set up a legal entity to produce a showcase?

5. "Project Management: Setting Timelines, Managing Teams, Defining Outcomes" with financial advisor and producer Bailie Slevin. It pays to get the order right. How far in advance do you book a space? Hire your creative staff? Start the marketing? Raise the money?

6. ‚ÄúCreative Fundraising (Please Don‚Äôt Put It on Your Credit Card!)‚ÄĚ with¬†Bailie Slevin. Crowdsourcing, different kinds of fundraisers and how to just get over it and ask for the money you need. We'll include belief systems and how they affect us, and understanding how money works.¬†

MORE TO COME. STILL UPLOADING AUDIO FILES FROM THE WEEKEND.


C. 2016 WEEKEND INTENSIVE FOR SHOWCASE PRODUCING

1 - Keynote Tom Smedes - Why Producing Matters

2 & 3 - Bailie Slevin - Project Management and Setting Time Lines, Managing Teams and Defining Outcomes

4 - Watching Your Figures and Putting Together a Smart Budget with Tom Smedes

5 - How to Run and Efficient Audition, When Why and How to use a Casting Director, with Bob Kale of Bob Kale Casting

6 - Box Office and Ticketing Options with Emileena Pedigo

7 & 8 - Finding Your Audience, An Overview of Marketing and The Essentials of Successful PR with Jay Michaels

9 - Next Steps - What Happens After That Showcase, Moderated by Cheryl Wiesenfeld

11 - bonus track: Keynote Speaker Cheryl Wiesenfeld - "It's all about you"


SERIES THREE: TRU COMMUNITY GATHERINGS
Click here for 2020 Community Gatherings

Friday 12/10 - Exploring the Australian Theater Biz, Pre- and Post-COVID. 

Friday 12/3 - Finding Our Way Back to the Off-Broadway We Love and Need. 

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Friday 11/19 - Expanding the Idea of Theater: Performance Art, Devised Theatre and More. 

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Friday 11/12 - Two Producers Hit the Restart Button on over a Year's Worth of Projects. But Is It Back to Business As Usual?  

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Friday 11/5 (PARTIAL) - Radical Hospitality: Consciously Welcoming the Theater Communities You Serve.  

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Friday 10/29 - What More Can Government Do to Support the Reopening of Theater? 

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Friday 10/22 - The Art of Performance: How a Concert Pianist Interprets and Portrays Ideas.  

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Friday 10/15 - The Road to Success: Building Your Brand and Touring Your Show.  

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Friday 10/8 - A Conversation with Angelina Fiordellisi: Changing Times and the Cherry Lane Theatre. 

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Friday 10/1 - Hands Across the Sea: Bringing Together Producers on Both Sides of the Atlantic.  

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Friday 9/24 - From One Community to Another: Welcoming the Episcopal Actors Guild to TRU. 

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Friday 9/17 - How Off-Broadway Made It Through the Pandemic. 

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Friday 9/10 - Theater for Young People: Cultivating the Artists and Audiences of Tomorrow. 

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Friday 9/3 - Progress in a Pandemic: Developing New Works, Cultivating New Understanding. 

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Friday 8/27 - Art and Community: Keeping Audiences (and Artists) Engaged During a Pandemic. 

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Friday 8/20 - Coming Back to Live: Protocols, Persistence and Projections. 

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Friday 8/13 - How a Pandemic Brought New Perspectives to Theater. 

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Friday 8/6 - What TRU Can Do for You (and How We Can Do It Virtually). 

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Friday 7/30 - Growing Pains: Starting, Maintaining and Evolving a New Theater Company. 

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Friday 7/23 - NFP and NGO: How Some Non Profit Theater Companies Extend Their Mission and Work.  

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Friday 7/16 - The Challenges of Running a Not-for-Profit Theater Company (Especially During a Shutdown).  

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Friday 7/9 - How Broadway Records Kept the Music Playing Throughout the Shutdown.  

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Friday 7/2 - An International Perspective: What in the World Is Happening to Theater? 

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Friday 6/25 - Interviewing the Interviewer: Meet Multi-Media Personality Jim Masters.  

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Friday 6/18 - Way More Than a Platform: A 360¬į Approach to Story Development.¬†

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Friday 6/11 - The Regional Perspective, 5: A Tale of Two Theaters (and the Return to Live Performance).  

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Friday 6/4 - Politics and the Arts: Being the Change. 

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Friday 5/28 - How to Craft a Writing Career (In Spite of a Pandemic). 

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Friday 5/21 - How Virtual Contracts and Costs Have Evolved, and How That Will Impact Live Performance. 

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Friday 5/14 - How a Pandemic Created an Artistic Home for Writers. 

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Friday, 5/7 - Monetizing Virtual Performance: How a Mentalist Has Amazed Us All. 

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Friday 4/30 - The Mystery of the Successful Podcast ... Solved! writer Dorothy Marcic and producer Bill Franzblau of MANSlaughter

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Friday 4/23 - The Regional Perspective, 4: Rethinking and Redefining As We Prepare for the Future. 

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Friday 4/16 - Still Swimming Up-Stream: New Advances in Virtual Musical Presentation. 

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Friday 4/9 - Advocacy, Opportunity and Inspiration During (and After) COVID. 

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Friday 4/2 - BroadwayRadio Has Been Listening to Us. What Has It Heard? 

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Friday 3/26 - A Conversation with David Armstrong (and the Podcast Pivot). 

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Friday 3/19 - Thinking in Zoom (3): Our TRUSpeak Writers Share What They Have Learned. 

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Friday 3/12 - How Literary Agents Are Navigating This Virtual New World. 

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Friday 3/5 - Thinking in Zoom (2): Producers and Technologists. 

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Friday 2/26 - Thinking in Zoom: How Directors Adapted to a New Medium. 

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Friday 2/19 - More Alternatives to Live Theater: Podcasts and Radio Drama. 

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Friday 2/12 - Addressing Social Issues, and Making Art, from a Distance. 

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Friday 1/29 - The Limitations, Possibilities and Best Uses of Virtual Performance: A Conversation. 

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Friday 1/22 - The Dramatists Guild Digital Rights Agreement.  

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Friday 1/8 - Adapting Works for Socially Distanced and/or Virtual Performance. 

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TRU COMMUNITY GATHERINGS 2020

Friday 11/27 - Making Lemonade: How Alternative Spaces Are Maintaining Live Performance During the Shutdown. 

[else]

Friday 11/20 - Hey, Maybe You Could Use a Real Designer for Your Virtual Production! 

Friday 11/13 - PARTIAL RECORDING Preparing for the Return of Live Theater. 

Friday 11/6 - Virtual Multi-Tasking: A Conversation with John McDaniel. 

Friday 10/30 - Think Outside the (Black) Box: New Virtual Platforms. 

Friday 10/23 - Embracing and Executing the Live Web Medium. 

Friday 10/16 - Regional Perspective, 2: Fundraising and Audience Engagement During COVID. 

Friday 10/9 - A Conversation with Producer Mara Isaacs. 

Friday 10/2 - Read All About It: What's Happening During COVID? 

Friday 9/25 - The Not-for-Profit Pivot: Successful Strategies for Navigating the Pandemic. 

Friday 9/18 - When Sitting All Alone in Your Room IS a Cabaret. 

Friday 9/11 - The Impact of the Pandemic on Writers. 

Friday 9/4 - Alternatives to Live Theater, During COVID (and Beyond). 

Friday 8/28 - The COVID Effect, Regional Perspective. 

Friday Friday 8/21 - Updates on Virtual Presentations: Whose Domain Is It Anyway? 

Friday 8/14 - Are Producers Artists? 

Friday 8/7 - Producer Basics: What You Need to Know, COVID Edition. 

Friday 7/31 - The Intersection of Theater and New Tech: VR, XR and more. 

Friday 7/24 - Casting Your Virtual Presentaton. 

Friday 7/17 - The Virtual Advantages of a Top Technical Team. 

Friday 7/10 - Swimming Up-Stream: Overcoming the Obstacles of Virtual Musical Presentations. 

Friday 7/3 - Life on Hold: The Conversation Continues. 

Friday 6/26 - Finance and the Arts: Surviving COVID. 

Friday 6/19 - Effective Uses of Virtual Media for Social Change. 

Friday 6/5- Virtual Virtuosity: Acting in Isolation. 

Friday 5/29 - Finding Your Platform. 

Friday 5/22 - Virtual Presentations: What We Think You Can and Cannot Do (But We're Probably As Confused As You Are). 

Friday 5/15 - Marketing Strategies for Virtual Performances. 

Friday 5/8 - Making Music Virtually. 

Friday 5/1 - An overview of best practices for virtual performance.