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TRU Producer Development & Mentorship Program (PDMP)
Description



ONGOING TRAINING FOR SERIOUS PRODUCERS AND SELF-PRODUCING ARTISTS 
We are still accepting applications for 2019-20 on an ongoing basis –
selection process is in process. Deadlines for both classes are extended – email TRUMentor@gmail.com

FOUNDATIONS is open to everyone interested in producing; MASTER CLASS is open for graduates of the Foundations Class, with limited openings for people who have taken previous TRU workshops, or the Commercial Theatre Institute 14-week course, or a combination of other CTI courses. To request an application for Master Class, or to inquire about the program, email TRUMentor@gmail.com. Download Foundations (Basic Class) application here: PDMP.Intake.Form2019 fill out and email to TRUMentor@gmail.com (be sure to add your name to the document name when you send it). Also send a resume emphasizing your theater and business experience.

Click here to pay for your PDMP upgrade, if accepted.

Finances a concern? Payment plans can be arranged, and limited financial aid available. Click here for our Scholarship Application (a limited number of partial scholarships are available) . Email TRUMentor@gmail.com with questions.

Click here for Foundations (Basic) Class tentative curriculum and schedule.
   First class: Tuesday 9/24. (October will be a Thursday 10/24, but the remaining classes will be Tuesday nights.)
Click here for Master Class tentative curriculum and schedule.
   First class: Monday 10/21. All classes on Monday nights.

Theater Resources Unlimited (TRU) Producer Development & Mentorship Program, created in collaboration with 4-time Tony winning producer Cheryl Wiesenfeld (The Heidi Chronicles, Rocky, All the Way, The Gershwin's Porgy & Bess, Vanya & Sonya & Masha & Spike, Elaine Stritch: At Liberty, The Exonerated) offers ongoing support and education for producers at all levels of experience. The program consists of two levels:

The 2019-20 FOUNDATIONS CLASS is led by producer/consultant/former general manager R. Erin Craig of La Vie Productions (Himself and NoraStalking the Bogeyman, Mr Rickey Calls A Meeting, Austen's Pride, Academy, Right Before I Go benefit in October 2017).   

The 2019-20 MASTER CLASS for Basic PDMP graduates and other eligible candidates is led by Broadway producers Jane Dubin (The Prom, Tony winning The Norman ConquestsFarinelli and the King, BandstandPeter and the Starcatcher and An American in Paris; plus Absolute Brightness of Leonard Pelkey, The 39 Steps, Annupcoming: Fingersmith) and Rachel Weinstein (Tony winner for The Ferryman, Dear Evan Hansen, Disgraced, The Heiress with Jessica Chastain, An American in Paris; upcoming: Jagged Little Pill).

Price: $295 for new members, $245 for returning members and students. The program will meet one evening of each month from October through July - that's 10 sessions ($29.50 per session). You must also be a paid member of TRU, currently $95/year.

Price: $425 for new members. Limited to 12 full participants. (Adjunct memberships available - you attend all sessions on a non-participating auditor basis, $295.)
Meets once a month from September thru June – 9 sessions (less than $50 per session). You must also be a paid member of TRU, currently $95/year.

Candidates may be asked to come in for an interview. 

 IF YOU HAVE BEEN ACCEPTED INTO THE PROGRAM, YOU MAY PAY FOR IT HERE. 

Foundations PDMP Upgrade, first time mentorship member, $295
(you must also be a current TRU member and accepted into this program)
click this button: 


Foundations PDMP Upgrade, returning mentorship member or student, $245 
(you must also be a current TRU member and accepted into this program)
click this button: 


PDMP Master Class Upgrade – participating level, $425
(you must also be a current TRU member and accepted into this program)
click this button: 


PDMP Master Class Upgrade - returning member, $375
(you must also be a current TRU member and accepted into this program)
click this button:


PDMP Master Class Upgrade - adjunct/auditor level, $325 
(you must also be a current TRU member and accepted into this program)
click this button: 


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PDMP FOUNDATIONS CLASS

Overview: Professional Producers will present new plays and musicals that are actively in development.  PDMP Members will choose a first and second choice of the show they would like to work on in a hypothetical ongoing classroom exercise. Those choosing the same material will be put into groups and formulate a development plan that will be informed by the monthly panels. At the final session in June, Groups will present their development plan to a panel of the Class Directors and other producers. Members with their own projects in development may be able to use those as their class project, subject to approval.

Mentorships: Members shall have the right to request a one-on-one mentorship with one of the Program Directors and will have access to mentorships as a group with industry professionals who participate on the panels. 

• Special monthly interactive seminars with various topics of discussion. Guest speakers are all respected theater professionals.

• Curriculum designed to cover all major aspects of producing, step by step, from project selection to legal issues to budgets to marketing. Seminars will be geared to offer members the information needed to put together a solid business plan for their own project.

• At the end of 10 months, all members will present their business plan for evaluation by the program directors and invited guest professionals. One team will be awarded automatic acceptance into PDMP Master Class for up to 2 members, with up to a $400 scholarship. In addition, members may submit a proposal for a work they are producing on their own, and one individual project will be selected and given an endowment of $500 (The "Randall Wreghitt TRU Producer Award," subject to availability of funding) for a developmental table read with industry talkback, or other developmental needs.

• The opportunity for goal-oriented one-on-one mentorships and consultations between industry pros and aspiring producers. Not everyone who is accepted into the program will receive a 3-month mentorship, though every effort will be made to place everyone in meaningful consultations to help guide them in development.

• All career producer members are eligible for one-on-one mentorships after program review and member’s goals are clarified. If you are placed in a mentorship - if you have a specific project and need - you meet with your mentor once a month for three months; the rest is follow up phone calls or emails. If you have specific areas that you want to explore and want a one-time consultation with a producer, general manager, lawyer or other theater professional, we set that up for you. But you have to email and request it.

• All SPA (Self-Producing Artist) members are eligible for one-time consultations (there can be multiple consultations). A one-on-one mentorship is available only when the PDMP Directors feel the SPA member has clarified a qualified need for a mentorship, and after program review.

• Occasional hands-on internships with theater professionals, as available.

PDMP FOUNDATIONS CURRICULUM
(classes will meet one evening of each month, 6:30-9:30pm)

Tuesday, Sept 24th, 2019
Introduction and Overview of the Program: Clarifying Goals.

Thursday, Oct 24th, 2019
Project Pitches. Meet Mentor producers and their projects

Tuesday, Nov 19th, 2019
How to choose a Project. Developing a Strategy. An Overview of possible Developmental Steps: Table Read, Stage Reading, Showcase, Festivals, Partnering with a Not-for-Profit, etc...

Tuesday, Dec 17th, 2019
Introduction to Legal

JOINT CLASS / HOLIDAY PARTY with Master Class – Monday, Dec 16th (optional add-on class) focus groups surrounding producing issues and questions

January 14th, 2020
When to Hire a General Manager, and Why. What does a GM do? The producer-general manager relationship. Budgets, and Understanding What Things Cost.

February 18th, 2020
Putting Together Your Creative and Production Teams. Who does what.

March 24th, 2020
An Overview of Branding, Marketing, Advertising, Publicity. Special Interest Groups. Identifying Your Audience and Finding the Market for Your Project.

April 7th, 2020
Raising money. Investor relations. NFP vs Commercial opportunities.

May 5th, 2020
Future Opportunities / Possible Revenue: Subsidiary Rights, Licensing, Merchandising, Cast album, Touring, etc....

June 16th, 2020 – The “Pitch/Presentation” Teams pitch/present their projects to an invited panel.

To request an application, or to inquire about the program, email TRUMentor@gmail.com or download PDMP.Intake.Form2019 fill out and email to TRUMentor@gmail.com (be sure to add your name to the document name when you send it). Include a resume, please, focusing on your business and theater experience.

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SUBMISSIONS NOW OPEN FOR MASTER CLASS
Meeting monthly on Monday nights starting October 21st, 6:30 to 9:30

PDMP MASTER CLASS:  The 2019-20 program directors will be Broadway producers Jane Dubin and Rachel Weinstein. TRU Members that have completed the PDMP Foundations Class may apply for the PDMP Master Class, though limited exceptions may be made if you have a high level of producing experience.  We will also accept applications from those who have taken other TRU Boot Camp workshops as well as the Commercial Theatre Institute 14-week course, or at least two other CTI courses other than the Weekend Intensive. The Class will be comprised of no more than 10 participants.  Non-participating Adjunct Members may also be accepted in the class. The Program Directors will alternate in working with participants on individual projects they are developing.

Master Class participants will present their development plan at the last session to a panel of commercial producers.  One project will receive the Big Kahuna Award – a $500 financial stipend that can be used to further develop the Member’s project.

Master Class participants shall have the right but not the obligation to attend the PDMP Foundations Panels at no additional cost. 

MASTER CLASS CURRICULUM
(Monday night, 6:30 to 9:30pm - subject to change based on the specific needs of our 10-12 members)
 
Monday 10/21 - Presentation/Pitching of Projects, and guidance in setting actionable goals for the year.
Why Am I Producing This? Discussion: identifying projects that satisfy our personal goals, and determining a development path. We’ll share a basic template for a business plan as a guideline for the development path.
 
Monday 11/18 - Getting Your Legal Ducks in a Row. A project by project look at potential legal issues that need to be considered at early stages of development, as well as what you need before approaching prospective investors.  This will incorporate members’ “actionable goals” as a jumping off for discussion with a panel of entertainment attorneys. Depending on projects, members may need info about: options, underlying rights, collaborator agreements, not-for-profit partnerships, regional partnerships, non-traditional development steps. 
 
Monday 12/16 - Holiday Party for Master Class and Foundations Class, with guest speakers
 
Monday 1/13 - Budgets, General Managers and What Things Cost. Discussion of the producer-general manager relationship. We will go through members’ individual projects and their budgets, line by line. Plus any questions members have specific to a general manager.
 
Monday 2/10 - Money, Money, Money. Raising Money, Investor Cultivation and Incentives. Include not-for-profit partnerships and enhancement deals. Plus details about front money and offerings, general and limited partnerships, the capital raising process, Tax Issues including the new tax laws, P&L forecasts, the new commercial crowdsourcing opportunities. 
 
Monday 3/9 - Marketing (part 1): Identifying Your Market, including ways of determining commercial viability ... the importance of timing ... knowing when to pull the plug or change direction. 
 
Monday 4/13 - Marketing (part 2): Speaking Persuasively about Your Project. This will include personally coaching members on their pitches.
 
Monday 5/4 (or 5/11) - Downstream Sources of Revenue: Licensing, Merchandise, OCR’s, Touring, Subsidiary Rights – have a speaker for each if possible. With specific questions about member projects.
 
Monday 6/1 - Presentation of completed business plans
 
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WHAT GRADUATES HAVE SAID:

"I wanted to take a moment to personally thank [Jane Dubin and Van Dean] for your wisdom and guidance, and especially for your generosity of time, and your commitment to supporting new generations of producers, and showing them it really is possible to play in this arena and make some wonderful things happen. You know, back when I first started investigating producing, I felt so out of my league, so small and insignificant, and ignorant. But thanks to people like you both, and Bob and Gary, and so many other producers I've met through TRU, I feel part of a very kind family. And that it's ok to not know everything. But it is remarkable to me how much I've learned so far." ~ Frank Avellino

"I can't tell you how smart you are to have conceived PDMP. It's the best learning experience in theater. Martin, Dave and Jana are incredibly helpful. Thank you." ~Toni Hart

"I wanted to reach out and thank you so much for being my mentors for the TRU 2015/2016 Master Class. I don't think I realized how much you taught me until I presented my business plan at the last session. It was the Master Class application that motivated me to commit to my very first project! Ten months later I've navigated from option agreements to hiring a director to staging a successful reading with four Tony-nominated actors! Having access to the caliber of theater professionals you brought us was invaluable. Having mentors to talk to and listen to in class, and forming relationships with my other theater mates has been invaluable....  I would recommend this program to anyone who wants to learn producing, because you learn by doing."~ Wendy Leopold

"Since joining TRU and participating in PDMP for four years, I have learned a great deal and seen movement in our organization. We have expanded our season to include three productions a year and theater camp in addition to our fundraiser.  We have built a website and are now in the process of producing a marketing 3 minute film about Polaris.  Finally, we have expanded our enrollment enough to keep us in business.  We are on our way. While it is true we haven't completely reached our goals and there is much work to be done still, it is also true that we have a path to achieve our goals.  We are in a very different place from where we were when you and I first met." ~LeCee Johnson, Polaris Productions

"Through TRU's commercial producer training program I was able to work on my first Broadway show as a producer, be mentored by a multi Tony awarded producer and work with a well known and highly respected dramaturge/creative consultant from MTC on my current musical project." ~Jayne Ackley Lynch

"As an actor/playwright I finally found a supportive program that not only helped me achieve my goals but taught me the business of the business.  Thanks to TRU, I now have a concrete knowledge of how the business of theater works and a supportive community to turn to when I need advice!" ~T. Cat Ford 

 

Faculty
  • R. ERIN CRAIG/La Vie Productions LLC

    Since 1997, Erin and her company, La Vie Productions, have worked with artists and new projects in theatre, film and music through their work as a General Manager, Production Manager, Grassroot Marketing / Branding Consultant, Executive Producer and Producer. Current projects include: Austen's Pride: A New Musical of Pride and PrejudiceMr. Rickey Calls A Meeting, Academy, Nonsense and Beauty, Chick Flick, The Musical Recent projects include: Easter Mysteries (live film), Himself and Nora, For Heaven's Sake, Liberty: A Monumental Musical, Stalking the Bogeyman, Velocity of Autumn, In The Heights, High Fidelity, Irena's Vow,  How We Got Away With It (film), and with Houses On The Moon Theatre Company, The Assignment and gUN COUNTRY. Erin is a member of The Broadway League, The Off-Broadway League, The League of Professional Theatre Women, Theater Resources Unlimited (TRU) and NY Women in Film and Television. 

  • JANE DUBIN

    is a TONY Award-winning producer and the President of Double Play Connections, a theatrical production and management company committed to supporting emerging artists and playwrights in the creation and development of new works. Jane is a graduate of the Commercial Theatre Institute's 14-week (NYC) and O’Neill Center Intensive (CT) Producing Workshops and past Director of Theater Resources Unlimited’s Producer Development Program, and current Director of the program's Master Class. Current Broadway: The Prom.  Previously:  Farinelli and the King (5 Tony nominations)starring Mark Rylance, Bandstand, An American in Paris on Broadway (4 TONY Awards), National Tour and in London, Absolute Brightness of Leonard Pelkey (Off Broadway and on Tour)Upcoming: Fingersmith. Previously: Peter and the Starcatcher (Broadway, Off-Broadway, National Tour), winner of 5 TONY Awards; Ann, starring Holland Taylor (Lincoln Center); The Umbrellas of Cherbourg (London); The 39 Steps (OB, Tour); The Norman Conquests (TONY Award, Best Play Revival), Groundswell (the New Group), Beebo Brinker Chronicles (2008 GLAAD Media Award for Theatre). Other: OPA! at TBG Theatre (Best Commercial Production, MITF 2008), Take Me America (Best Musical, MITF 2007), Count Down, (Bank Street Theatre) and the one-woman show that started it all, MentalPause by Margaret Liston. Ms. Dubin is a full voting member of the Broadway League. She is President of the Board of Directors of Houses on the Moon Theater Company and a prior Board member of the League of Professional Theatre Women. For two years she was co-curator of the Hudson Valley Writers’ Center New Play Reading Series. She co-produced Hudson River Rising, presenting events for One Billion Rising (V-Day) 2013 and 2014. She has been a member of the Grand Jury for NYMF from 2015 through the current 2019 season.

  • RACHEL WEINSTEIN

    is a Broadway producer with over two decades of experience in professional performing arts management.  She is currently represented on Broadway with the Tony winner The Ferryman by Jez Butterworth. Rachel began her career in the not-for-profit sector holding leadership positions at theatre companies around the globe including: Roundabout Theatre Company (New York), Donmar Warehouse (London), Writers’ Theatre (Chicago) and The Old Vic (London/New York). In 2012, Rachel segued to the commercial side of the business producing for Broadway.  Her producing credits include: The Heiress (starring Jessica Chastain), the Pulitzer-prize winning Disgraced, Hughie (starring Forest Whitaker), the world premiere musical of An American in Paris and Farinelli and the King (starring Mark Rylance). Rachel is also an Associate Producer of the Tony Award-winning musical, Dear Evan Hansen, which is currently playing on Broadway at the Music Box Theatre.  Rachel’s upcoming projects include: the new Broadway-bound musical, Jagged Little Pill, developed from Alanis Morissette’s Grammy Award-winning album.  Rachel is a graduate of the Commercial Theatre Institute's 14-week Intensive (New York) and a former member of TCG’s National Council for the American Theatre.
Events
  • Free Intro to the TRU Producer Program
    August 20, 2019
    6:30 pm - 9:00 pm

Tuesday August 20th, 6:30pm POLARIS NORTH THEATRE, 245 W. 29th Street, 4th floor, NYC [Use the red ticketing box to register for this event; or CLICK HERE to register for the September 17th free What TRU Can Do for You intro evening]  On August 20 from 6:30pm to 8:30pm, we will be hosting a free […]

  • Free Intro to the TRU Producer Program
    August 22, 2018
    6:00 pm - 8:30 pm

Wednesday August 22nd, 6:00pm CHANGE OF VENUE (we had to move to a bigger space because of popular demand) THE PLAYROOM THEATRE, 151 W. 46th Street, 8th floor, NYC On August 22 from 6:00pm to 8:30pm, we will be hosting a free meet-and-greet info session about our Producer Development and Mentorship Program. Prospective applicants will […]